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Ana Isabel Lopes
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Managerial response strategies to eWOM: A framework and research agenda for webcare
AI Lopes, N Dens, P De Pelsmacker, EC Malthouse
Tourism Management 98, 104739, 2023
742023
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
AI Lopes, N Dens, P De Pelsmacker, F De Keyzer
Online Information Review, 2020
672020
The role of well‐being in consumer's responses to personalized advertising on social media
F De Keyzer, C Buzeta, AI Lopes
Psychology & Marketing 41 (6), 1206-1222, 2024
222024
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
AI Lopes, EC Malthouse, N Dens, P De Pelsmacker
Journal of Service Management 35 (6), 22-41, 2024
152024
Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) can Positive Reviews Overcome Negative Ones?
AI Lopes, N Dens, P De Pelsmacker
Journal of Electronic Commerce Research 23 (1), 1-12, 2022
132022
Estudar a notoriedade das marcas: o caso de uma multinacional em Portugal
T Ruão, S Marinho, S Balonas, AI Melo, A. & Lopes
XII Congresso Internacional Ibercom, Faculdade de Ciências da Comunicação …, 2013
102013
Brand Management at a Local Scale: A Case of ‘Ghost Awareness’
AD Ruão, T., Marinho, S., Balonas, S., Melo, AI Lopes
Corporate Reputation Review 19, 179-193, 2016
92016
O Profissional de Comunicação na Gestão de Projetos de engenharia–uma área de inovação
T Ruão, AIL Lopes
Livros Labcom, 2017
62017
Gerir identidades e culturas em organizações temporárias: o papel da comunicação
T Ruão, A Lopes, C Pessôa
Parte: http://hdl. handle. net/10316.2/44265, 2018
52018
Topic-specific social science theory in stance detection: a proposal and interdisciplinary pilot study on sustainability initiatives
M Reuver, A Polimeno, A Fokkens, AI Lopes
Proceedings of the 4th Workshop on Computational Linguistics for the …, 2024
32024
Communication Skills Training in Workplaces: Workshop Programs in Industrial Environments
T Ruão, AI Lopes
Cases on Developing Effective Research Plans for Communications and …, 2022
32022
An integrated project management methodology under a social perspective in industrialisation projects
A Tereso, G Fernandes, M Araújo, C Oliveira, T Ruão, AI Lopes, J Faria
International Journal of Project Organisation and Management 15 (1), 1-30, 2023
22023
Silvius, G.(Ed.)(2016). Strategic integration of social media into project management practice. Hershey, PA: IGI Global.
AI Lopes
CECS-Publicações/eBooks, 223-228, 2017
2*2017
O papel das redes sociais na relação dos públicos internos das organizações
T Ruão, A Lopes
XII Congreso Internacional de Investigadores en Relaciones Públicas 2017, 2017
22017
Uma visão integrada da sustentabilidade e responsabilidade social: o caso be true
AIL Lopes
PQDT-Global, 2014
22014
Notoriedade e Posicionamento das marcas: o caso de uma multinacional e dos seus trendsetters
T Ruão, S Marinho, S Balonas, AI Melo, A. & Lopes
8º Congresso da SOPCOM - Associação Portuguesa de Ciências da comunicação …, 2013
22013
Reading Online Reviews in Foreign Versus Native Language: Effects on Consumers’ Perceptions, Attitudes and Intentions
AI Lopes, Y Avramova
Journal of International Consumer Marketing, 1-13, 2025
12025
Online reviews and how to manage them: effects of eWOM and Webcare on consumer responses and business performance
AI Lopes
University of Antwerp, 2021
12021
USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES
F De Keyzer, AI Lopes, J Gonçalves
Global Marketing Conference, 218-219, 2025
2025
Valence, attribute importance and attribute repetition in negative sets of online reviews: does positive ever win?
AI Lopes, P De Pelsmacker, N Dens
ICORIA 2019: 18th International Conference on Research in Advertising, June …, 2019
2019
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Articles 1–20