| Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related marketing X Nan, K Heo Journal of advertising 36 (2), 63-74, 2007 | 1426 | 2007 |
| When vaccines go viral: an analysis of HPV vaccine coverage on YouTube R Briones, X Nan, K Madden, L Waks Health communication 27 (5), 478-485, 2012 | 485 | 2012 |
| HPV vaccine information in the blogosphere: how positive and negative blogs influence vaccine-related risk perceptions, attitudes, and behavioral intentions X Nan, K Madden Health communication 27 (8), 829-836, 2012 | 289 | 2012 |
| The relative persuasiveness of gain-and loss-framed messages for promoting vaccination: A meta-analytic review DJ O'Keefe, X Nan Health communication 27 (8), 776-783, 2012 | 243 | 2012 |
| Influence of evidence type and narrative type on HPV risk perception and intention to obtain the HPV vaccine X Nan, MF Dahlstrom, A Richards, S Rangarajan Health communication 30 (3), 301-308, 2015 | 230 | 2015 |
| Social distance, framing, and judgment: A construal level perspective X Nan Human Communication Research 33 (4), 489-514, 2007 | 227 | 2007 |
| Why do people believe health misinformation and who is at risk? A systematic review of individual differences in susceptibility to health misinformation X Nan, Y Wang, K Thier Social Science & Medicine 314, 115398, 2022 | 223 | 2022 |
| Public health messaging during the COVID-19 pandemic and beyond: Lessons from communication science X Nan, IA Iles, B Yang, Z Ma Health communication 37 (1), 1-19, 2022 | 207 | 2022 |
| Advertising and the consumer information environment online RJ Faber, M Lee, X Nan American behavioral scientist 48 (4), 447-466, 2004 | 187 | 2004 |
| Advertising theory: Reconceptualizing the building blocks X Nan, RJ Faber Marketing Theory 4 (1-2), 7-30, 2004 | 178 | 2004 |
| Communicating to young adults about HPV vaccination: Consideration of message framing, motivation, and gender X Nan Health Communication 27 (1), 10-18, 2012 | 153 | 2012 |
| Role of narrative perspective and modality in the persuasiveness of public service advertisements promoting HPV vaccination X Nan, M Futerfas, Z Ma Health communication 32 (3), 320-328, 2017 | 151 | 2017 |
| Sorting through search results: a content analysis of HPV vaccine information online K Madden, X Nan, R Briones, L Waks Vaccine 30 (25), 3741-3746, 2012 | 150 | 2012 |
| Temporal framing effects differ for narrative versus non-narrative messages: The case of promoting HPV vaccination J Kim, X Nan Communication research 46 (3), 401-417, 2019 | 133 | 2019 |
| Relative persuasiveness of gain-versus loss-framed human papillomavirus vaccination messages for the present-and future-minded X Nan Human Communication Research 38 (1), 72-94, 2012 | 118 | 2012 |
| Acceptability of the H1N1 vaccine among older adults: The interplay of message framing and perceived vaccine safety and efficacy X Nan, B Xie, K Madden Health Communication 27 (6), 559-568, 2012 | 107 | 2012 |
| Affective cues and brand‐extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad X Nan Psychology & Marketing 23 (7), 597-616, 2006 | 107 | 2006 |
| Influence of self-affirmation on responses to gain-versus loss-framed antismoking messages X Zhao, X Nan Human communication research 36 (4), 493-511, 2010 | 97 | 2010 |
| Effectiveness of cigarette warning labels: examining the impact of graphics, message framing, and temporal framing X Nan, X Zhao, B Yang, I Iles Health communication 30 (1), 81-89, 2015 | 92 | 2015 |
| Relative persuasiveness of gain-vs. loss-framed messages: A review of theoretical perspectives and developing an integrative framework X Nan, K Daily, Y Qin Review of Communication 18 (4), 370-390, 2018 | 84 | 2018 |
Zexin MaUniversity of ConnecticutVerified email at uconn.edu
