| Research note—the benefits of personalized pricing in a channel Y Liu, ZJ Zhang Marketing Science 25 (1), 97-105, 2006 | 330 | 2006 |
| Consumer heterogeneity, product quality, and distribution channels H Shi, Y Liu, NC Petruzzi Management Science 59 (5), 1162-1176, 2013 | 279 | 2013 |
| The benefits of competitive upward channel decentralization Y Liu, RK Tyagi Management Science 57 (4), 741-751, 2011 | 143 | 2011 |
| Distribution channel choice and divisional conflict in remanufacturing operations T Shi, D Chhajed, Z Wan, Y Liu Production and Operations Management 29 (7), 1702-1719, 2020 | 138 | 2020 |
| Note on self-restraint as an online entry-deterrence strategy Y Liu, S Gupta, ZJ Zhang Management Science 52 (11), 1799-1809, 2006 | 127 | 2006 |
| The length of product line in distribution channels Y Liu, TH Cui Marketing Science 29 (3), 474-482, 2010 | 98 | 2010 |
| Shades of gray—the impact of gray markets on authorized distribution channels Y Xiao, U Palekar, Y Liu Quantitative Marketing and Economics 9 (2), 155-178, 2011 | 70 | 2011 |
| Consumer fit search, retailer shelf layout, and channel interaction Z Gu, Y Liu Marketing Science 32 (4), 652-668, 2013 | 64 | 2013 |
| In-store media and distribution channel coordination A Dukes, Y Liu Marketing Science 29 (1), 94-107, 2010 | 61 | 2010 |
| Outsourcing to convert fixed costs into variable costs: A competitive analysis Y Liu, RK Tyagi International Journal of Research in Marketing 34 (1), 252-264, 2017 | 59 | 2017 |
| Platform manipulation in online retail marketplace with sponsored advertising F Long, Y Liu Marketing Science 43 (2), 317-345, 2024 | 51 | 2024 |
| Beneficial product returns in supply chains M Li, Y Liu Production and Operations Management 30 (11), 3849-3855, 2021 | 49 | 2021 |
| Can commonality relieve cannibalization in product line design? K Kim, D Chhajed, Y Liu Marketing Science 32 (3), 510-521, 2013 | 45 | 2013 |
| Dominant retailers’ incentives for product quality in asymmetric distribution channels A Dukes, T Geylani, Y Liu Marketing Letters 25 (1), 93-107, 2014 | 42 | 2014 |
| Single vs. cross distribution channels with manufacturers’ dynamic tacit collusion J Bian, X Zhao, Y Liu International Journal of Production Economics 220, 107456, 2020 | 24 | 2020 |
| Informative advertising in a distribution channel H Shi, Y Liu, NC Petruzzi European Journal of Operational Research 274 (2), 773-787, 2019 | 20 | 2019 |
| To restrain or to expand: Optimal retail store opening strategies in coping with manufacturer direct entry L Guo, Y Liu Available at: SSRN 985515, 2008 | 8 | 2008 |
| Targeted pricing and channel management Y Liu Columbia University, 2003 | 7 | 2003 |
| Mitigating supply‐demand mismatch: The relationship between inventory sharing and demand learning L Wei, W Wei, Y Liu, J Zhang, X Xu Decision Sciences 55 (6), 533-548, 2024 | 5 | 2024 |
| Fake sales and ranking algorithms in online retail marketplace with sponsored advertising F Long, Y Liu Available at SSRN 4009128, 2022 | 4 | 2022 |
