| The role of relationship quality and loyalty programs in building customer loyalty P Kwiatek, Z Morgan, M Thanasi-Boçe Journal of Business & Industrial Marketing 35 (11), 1645-1657, 2020 | 126 | 2020 |
| Komunikowanie się w marketingu: praca zbiorowa H Mruk PWE, 2004 | 124 | 2004 |
| Kompendium wiedzy o marketingu B Pilarczyk, H Mruk PWN, 2006 | 106 | 2006 |
| Internationalizing sales research: Current status, opportunities, and challenges NG Panagopoulos, N Lee, EB Pullins, GJ Avlonitis, P Brassier, P Guenzi, ... Journal of Personal Selling & Sales Management 31 (3), 219-242, 2011 | 94 | 2011 |
| THE IMPACT OF CREDIBILITY OF INFLUENCERS RECOMMENDATIONS ON SOCIAL MEDIA ON CONSUMERS BEHAVIOR TOWARDS BRANDS. P Kwiatek, R Baltezarević, S Papakonstantinidis Informatologia 54, 2021 | 78 | 2021 |
| Programy lojalnościowe: budowa i funkcjonowanie P Kwiatek Wolters Kluwer Polska, 2007 | 67 | 2007 |
| The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review O Ali, V Osmanaj, P Kwiatek, R Chimhundu, M Alryalat, YK Dwivedi Economic research-Ekonomska istraživanja 36 (3), 2023 | 42 | 2023 |
| Loyalty program activity: make B2B customers buy more P Kwiatek, M Thanasi Marketing Intelligence & Planning, 2019 | 42 | 2019 |
| Masstige buyers: Profile, perceived luxury values and purchase intentions N Al‐Issa, P Kwiatek, N Dens International Journal of Consumer Studies 48 (1), e13005, 2024 | 40 | 2024 |
| Programy lojalnościowe P Kwiatek Budowa i funkcjonowanie. Kraków: Wolters Kluwer Business, 2007 | 35 | 2007 |
| Embrace or resist? Drivers of artificial intelligence writing software adoption in academic and non-academic contexts S Papakonstantinidis, P Kwiatek, F Spathopoulou Contemporary Educational Technology 16 (2), ep495, 2024 | 32 | 2024 |
| The impact of virtual communities on cultural identity R Baltezarevic, B Baltezarevic, P Kwiatek, V Baltezarevic Symposion 6 (1), 7-22, 2019 | 32 | 2019 |
| Sales Management: A multinational perspective P Guenzi, S Geiger Bloomsbury Publishing, 2017 | 30 | 2017 |
| The importance of distance and attraction in patronizing a shopping mall M Thanasi-Boçe, P Kwiatek, L Labadze Journal of Place Management and Development 14 (2), 222-238, 2021 | 28 | 2021 |
| Komunikacja w relacjach business-to-business P Kwiatek, G Leszczyński, M Zieliński Wydawnictwo Advertiva, 2009 | 28 | 2009 |
| Intellectual capital as a longitudinal predictor of company performance in a developing economy V Dzenopoljac, P Kwiatek, A Dzenopoljac, N Bontis Knowledge and Process Management 29 (1), 53-69, 2022 | 27 | 2022 |
| Introducing a new, machine learning process, and online tools for conducting sales literature reviews: An application to the forty years of JPSSM H Kitanaka, P Kwiatek, NG Panagopoulos Journal of Personal selling & sales ManageMent 41 (4), 351-368, 2021 | 21 | 2021 |
| Environmental orientation and employee-based brand equity in 4 to 5-star hotels ZL Wisker, P Kwiatek Anatolia 30 (3), 404-419, 2019 | 20 | 2019 |
| The effects of environmental orientation on firm performance and a mediating role of employee-based brand equity: A comparative study L Wisker International Journal of Applied Business and International Management, 2018 | 15 | 2018 |
| Political marketing in digital games:‘Game over’for traditional political marketing methods R Baltezarević, B Baltezarević, V Baltezarević, P Kwiatek, I Baltezarević Acta Ludologica 2 (2), 28-46, 2019 | 14 | 2019 |
Radoslav BaltezarevicProfessor & Senior Research Fellow, Institute of International Politics and EconomicsVerified email at diplomacy.bg.ac.rs
