| Organizing for digital servitization: A service ecosystem perspective A Sklyar, C Kowalkowski, B Tronvoll, D Sörhammar Journal of Business Research 104, 450-460, 2019 | 745 | 2019 |
| Transformational shifts through digital servitization B Tronvoll, A Sklyar, D Sörhammar, C Kowalkowski Industrial Marketing Management 89, 293-305, 2020 | 556 | 2020 |
| Resource integration through digitalisation: a service ecosystem perspective A Sklyar, C Kowalkowski, D Sörhammar, B Tronvoll Journal of Marketing Management 35 (11-12), 974-991, 2019 | 192 | 2019 |
| Value propositions as market-shaping devices: A qualitative comparative analysis S Nenonen, K Storbacka, A Sklyar, P Frow, A Payne Industrial Marketing Management 87, 276-290, 2020 | 112 | 2020 |
| Tensions in digital servitization through a paradox lens Z Tóth, A Sklyar, C Kowalkowski, D Sörhammar, B Tronvoll, O Wirths Industrial Marketing Management 102, 438-450, 2022 | 99 | 2022 |
| Game-changers: dynamic capabilities’ influence on service ecosystems S Nenonen, J Gummerus, A Sklyar Journal of Service Management 29 (4), 569-592, 2018 | 93 | 2018 |
| Digital servitization: How data-driven services drive transformation C Kowalkowski, B Tronvoll, D Sörhammar, A Sklyar Proceedings of the 55th Hawaii International Conference on System Sciences, 2022 | 24 | 2022 |
| Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach S Nenonen, K Storbacka, A Sklyar, H Kjellberg Industrial Marketing Management 123, 12-30, 2024 | 8 | 2024 |
| A paradox theory approach to tensions in digital servitization: the case of the aerospace and maritime industries Z Tóth, C Kowalkowski, A Sklyar, D Sörhammar, B Tronvoll, O Wirths Spring Servitization Conference, Birmingham, UK, September 14-16, 2020 | 4 | 2020 |
| Digital servitization: Organizing the firm and working with the ecosystem A Sklyar Linköping University Electronic Press, 2021 | 3 | 2021 |
| Digital service orientation: unlocking servitization in service operations and service sales A Sklyar, D Sörhammar, C Kowalkowski, B Tronvoll International Journal of Operations & Production Management 45 (13), 117-139, 2025 | 1 | 2025 |
| The Role of Value Propositions in Market-Shaping Strategies: A Qualitative Comparative Analysis S Nenonen, P Frow, A Payne, A Sklyar, K Storbacka Naples Forum on Service, Ischia, Italy, 4-7 June 2019, 2019 | 1 | 2019 |
| Embracing Rule-Bending: A Key to Transitioning from Product to Service Orientation C Kowalkowski, A Sklyar, D Sörhammar, B Tronvoll QUIS19-The 19th International Research Symposium on Service Excellence in …, 2025 | | 2025 |
| Digital technologies for business model innovation: Toward sustainability at the base of the pyramid B Nansubuga, A Sklyar QUIS19-The 19th International Research Symposium on Service Excellence in …, 2025 | | 2025 |
| Platform Evolution for Data-Driven Servitization: An Affordance Perspective T Ahmed, C Kowalkowski, A Sklyar AMA SERVSIG, 2024 | | 2024 |
| Platform Evolution for Data-driven Service Growth: An Affordance Perspective T Ahmed, C Kowalkowski, A Sklyar EMAC Annual Conference, 2024 | | 2024 |
| Digital servitization: A customer-facing perspective A Sklyar, D Sörhammar, C Kowalkowski, B Tronvoll QUIS17, The 17th International research symposium on service excellence in …, 2022 | | 2022 |
| Digital servitization among service ecosystem actors B Tronvoll, C Kowalkowski, A Sklyar, D Sörhammar Naples Forum on Service, Ischia, Italy, 4-7 June 2019, 2019 | | 2019 |
| Digital servitization through the lenses of paradox theory–The evidence of tensions from the aerospace and maritime industries Z Tóth, C Kowalkowski, D Sörhammar, A Sklyar, B Tronvoll, O Wirths Spring Servitization Conference, Linköping, Sweden, May 13-15, 2019 | | 2019 |
| Digital Servitization through the lenses of Paradox Theory: Evidence from the Aerospace & Maritime Industries Z Tóth, C Kowalkowski, A Sklyar, D Sörhammar, B Tronvoll, O Wirths 9th BMM-EMAC Biennial International Conference on Business Market Management …, 2019 | | 2019 |
Bård TronvollProfessor of Marketing, University of Inland Norway, and CTF - Karlstad University, SwedenVerified email at tronvoll.no
