| Mobile shopper marketing: Key issues, current insights, and future research avenues V Shankar, M Kleijnen, S Ramanathan, R Rizley, S Holland, S Morrissey Journal of interactive marketing 34 (1), 37-48, 2016 | 584 | 2016 |
| Immediate and delayed emotional consequences of indulgence: The moderating influence of personality type on mixed emotions S Ramanathan, P Williams Journal of Consumer Research 34 (2), 212-223, 2007 | 414 | 2007 |
| Time-varying effects of chronic hedonic goals on impulsive behavior S Ramanathan, G Menon Journal of Marketing Research 43 (4), 628-641, 2006 | 355 | 2006 |
| Consuming with others: Social influences on moment-to-moment and retrospective evaluations of an experience S Ramanathan, AL McGill Journal of Consumer Research 34 (4), 506-524, 2007 | 348 | 2007 |
| We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk G Menon, LG Block, S Ramanathan Journal of Consumer Research 28 (4), 533-549, 2002 | 195 | 2002 |
| The effect of sales promotions on the size and composition of the shopping basket: Regulatory compatibility from framing and temporal restrictions S Ramanathan, SK Dhar Journal of Marketing Research 47 (3), 542-552, 2010 | 172 | 2010 |
| As pleasure unfolds: Hedonic responses to tempting food W Hofmann, GM van Koningsbruggen, W Stroebe, S Ramanathan, ... Psychological Science 21 (12), 1863-1870, 2010 | 164 | 2010 |
| Recalling past temptations: An information-processing perspective on the dynamics of self-control A Mukhopadhyay, J Sengupta, S Ramanathan Journal of Consumer Research 35 (4), 586-599, 2008 | 152 | 2008 |
| The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthful indulgences N Belei, K Geyskens, C Goukens, S Ramanathan, J Lemmink Journal of Marketing Research 49 (6), 900-909, 2012 | 146 | 2012 |
| Choice based on goals SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ... Marketing letters 16 (3), 335-346, 2005 | 129 | 2005 |
| Promotions spontaneously induce a positive evaluative response RW Naylor, R Raghunathan, S Ramanathan Journal of Consumer Psychology 16 (3), 295-305, 2006 | 83 | 2006 |
| The influence of experience and sequence of conflicting emotions on ad attitudes AA Labroo, S Ramanathan Journal of Consumer Research 33 (4), 523-528, 2007 | 75 | 2007 |
| The halo effect of product color lightness on hedonic food consumption AV Madzharov, S Ramanathan, LG Block Journal of the Association for Consumer Research 1 (4), 579-591, 2016 | 45 | 2016 |
| Painting your point: The role of color in firms' strategic responses to product failures via advertising and marketing communications M Puzakova, H Kwak, S Ramanathan, JF Rocereto Journal of Advertising 45 (4), 365-376, 2016 | 38 | 2016 |
| Don't Know Why but I Had This Craving: Goal Dependent Automaticity in Impulsive Decisions S Ramanathan, G Menon New York University Working paper, 2002 | 36 | 2002 |
| The Routledge companion to consumer behavior MR Solomon, TM Lowrey Routledge, 2017 | 34 | 2017 |
| Engaging in self-control heightens urges and feelings KD Vohs, RF Baumeister, NL Mead, W Hofmann, S Ramanathan, ... Unpublished raw data, 2012 | 26 | 2012 |
| Getting to the heart of the consumer: The role of emotions and cognition (or the lack thereof) in consumer decision making S Ramanathan, B Shiv ADVANCES IN CONSUMER RESEARCH, VOL XXVIII 28, 49-50, 2001 | 13 | 2001 |
| How do friends and strangers interpret shared experiences? Synchrony as relationship-bolstering or experience-heightening S Ramanathan, K Vohs, AL McGill ACR North American Advances, 2013 | 3 | 2013 |
| Are political opinions contagious? An investigation on the effects of seating position and prior attitudes on moment-to-moment evaluations during the presidential debates S Ramanathan, A McGill, J Phillips ACR North American Advances, 2010 | 3 | 2010 |
Geeta MenonStern School of Business, NYUVerified email at stern.nyu.edu
