| Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement M Vafeiadis, DS Bortree, C Buckley, P Diddi, A Xiao Journal of Product & Brand Management 29 (2), 209-222, 2020 | 155 | 2020 |
| Organizational Twitter use: content analysis of Tweets during breast cancer awareness month P Diddi, LK Lundy Journal of health communication 22 (3), 243-253, 2017 | 103 | 2017 |
| Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience C DiRusso, C Buckley, P Diddi, FE Dardis, M Vafeiadis, N Eng Public Relations Review 48 (3), 102207, 2022 | 50 | 2022 |
| Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity P Diddi, L Wei Public Relations Review 48 (5), 102206, 2022 | 29 | 2022 |
| Strategic nonprofit communication: Effects of cross-sector corporate social responsibility (CSR) alliances on nonprofits and the mediating role of social-objectives achievement … M Vafeiadis, VS Harrison, P Diddi, F Dardis, C Buckley International Journal of Strategic Communication 15 (4), 275-292, 2021 | 28 | 2021 |
| ‘Your Strength Is Inspirational’: how Naomi Osaka’s Twitter announcement destigmatizes mental health disclosures S Kumble, P Diddi, S Bien-Aimé Communication & Sport 12 (5), 792-811, 2024 | 26 | 2024 |
| Efficacy of radio entertainment education in promoting health behavior: A meta-analysis P Diddi, S Kumble, F Shen Journal of Radio & Audio Media 30 (1), 387-407, 2023 | 21 | 2023 |
| The impact of CSR on nonprofit outcomes: How the choice of corporate partner influences reputation and supportive intentions V Harrison, M Vafeiadis, P Diddi, J Conlin Corporate Communications: An International Journal 27 (2), 205-225, 2022 | 18 | 2022 |
| Morality rules: Understanding the role of prior reputation in consequences of scansis L Wei, P Diddi Public Relations Review 48 (1), 102147, 2022 | 12 | 2022 |
| Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions VS Harrison, M Vafeiadis, P Diddi, C Buckley, FE Dardis Public Relations Review 48 (5), 102184, 2022 | 11 | 2022 |
| Twitter conversations about COVID-19 during pre-pandemic period: Stigma and information format cues. S Kumble, P Diddi Stigma and Health 6 (3), 251, 2021 | 10 | 2021 |
| Effects of issue-and character-based narrative political ads on ad evaluations F Shen, G Yang, J Conlin, P Diddi Journal of Media Psychology, 2023 | 8 | 2023 |
| Examining the impact of corporate social advocacy (CSA) issue ownership and message content on authenticity perceptions and behavioral intentions H Overton, M Vafeiadis, P Diddi, C Buckley, FE Dardis Corporate Communications: An International Journal 30 (7), 21-43, 2025 | 6 | 2025 |
| The framing of initial COVID‐19 communication: Using unsupervised machine learning on press releases S Tomasi, S Kumble, P Diddi, N Parolia Business and Society Review 128 (3), 515-531, 2023 | 4 | 2023 |
| Organizational twitter use: A qualitative analysis of tweets during breast cancer awareness month P Diddi Louisiana State University and Agricultural & Mechanical College, 2015 | 4 | 2015 |
| Understanding content dissemination on sensemaking: WHO’s social listening strategy on X during the initial phase of COVID-19 S Kumble, P Diddi, S Bien-Aimé Online Media and Global Communication 4 (2), 343-370, 2025 | 2 | 2025 |
| Saying the Right Things to the Right Audience: The Influence of Message Strategy and Consumer Demographics on Reactions to Corporate Social Advocacy (CSA) Communications M Vafeiadis, F Dardis, P Diddi, H Overton, C Buckley International Journal of Business Communication, 23294884251336354, 2025 | 2 | 2025 |
| CSR as a response strategy for scansis communication: effects and underlying mechanisms P Diddi, L Wei Corporate Communications: An International Journal, 1-17, 2025 | | 2025 |
| Integrating Emotional Intelligence with Various Theoretical Perspectives in Health Public Relations P Diddi, S Kumble, SC Kim Emotional Intelligence and Public Relations, 101-115, 2025 | | 2025 |
| The Role of Self‐Transcendent Emotions and Empathy in Motivating Nonprofit Audiences Toward Social and Environmental Issues DS Bortree, M Vafeiadis, P Diddi, V Harrison Journal of Philanthropy 30 (3), e70023, 2025 | | 2025 |
