| How does CEO tenure matter? The mediating role of firm‐employee and firm‐customer relationships X Luo, VK Kanuri, M Andrews Strategic Management Journal 35 (4), 492-511, 2014 | 314 | 2014 |
| Scheduling content on social media: Theory, evidence, and application VK Kanuri, Y Chen, S Sridhar Journal of Marketing 82 (6), 89-108, 2018 | 270 | 2018 |
| Investor reaction to positive and negative corporate social events C Groening, VK Kanuri Journal of Business Research 66 (10), 1852-1860, 2013 | 201 | 2013 |
| When consumption regulations backfire: The role of political ideology C Irmak, MR Murdock, VK Kanuri Journal of Marketing Research 57 (5), 966-984, 2020 | 109 | 2020 |
| Investor reactions to concurrent positive and negative stakeholder news C Groening, VK Kanuri Journal of Business Ethics 149 (4), 833-856, 2018 | 97 | 2018 |
| A meta-analysis of marketing communication carryover effects C Köhler, MK Mantrala, S Albers, VK Kanuri Journal of Marketing Research 54 (6), 990-1008, 2017 | 78 | 2017 |
| Optimizing a menu of multiformat subscription plans for ad-supported media platforms VK Kanuri, MK Mantrala, E Thorson Journal of Marketing 81 (2), 45-63, 2017 | 49 | 2017 |
| The unintended consequence of price-based service recovery incentives VK Kanuri, M Andrews Journal of Marketing 83 (5), 57-77, 2019 | 47 | 2019 |
| Standing out from the crowd: When and why color complexity in social media images increases user engagement VK Kanuri, C Hughes, BT Hodges International Journal of Research in Marketing 41 (2), 174-193, 2024 | 40 | 2024 |
| Long CEO tenure can hurt performance L Xueming, VK Kanuri, M Andrews Harvard Business Review 91 (3), 26-27, 2013 | 28 | 2013 |
| Using reader preferences to optimize news content: A method and a case study VK Kanuri, E Thorson, MK Mantrala International Journal on Media Management 16 (2), 55-75, 2014 | 25 | 2014 |
| B2B online sales pushes: Whether, when, and why they enhance sales performance VK Kanuri, J Habel, CN Nawar, D Rangarajan, P Guenzi Production and Operations Management, 1-21, 2022 | 23 | 2022 |
| Handbook of marketing analytics: Methods and applications in marketing management, public policy, and litigation support N Mizik, DM Hanssens Edward Elgar Publishing, 2018 | 22 | 2018 |
| Firms behaving badly? Investor reactions to corporate social irresponsibility VK Kanuri, R Houston, M Andrews Business and Society Review 125 (1), 41-70, 2020 | 12 | 2020 |
| Kanuri, and Michelle Andrews (2014),“How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships,” X Luo, K Vamsi Strategic Management Journal 35 (4), 492-511, 0 | 12 | |
| Marketing optimization methods MK Mantrala, VK Kanuri Handbook of Marketing Analytics, 324-370, 2018 | 11 | 2018 |
| Unintended consequences of selling B2B digital subscription add-ons for customer onboarding L Steinhoff, JJ Kim, VK Kanuri, RW Palmatier Journal of the Academy of Marketing Science, 1-35, 2025 | 8 | 2025 |
| Scarcity-driven monetization of digital content VK Kanuri, A Pattabhiramaiah Frontiers in Research Metrics and Analytics 7, 995202, 2022 | 8 | 2022 |
| A study shows the best times of day to post to social media VK Kanuri, S Sridhar, Y Chen Harvard Business Review, 2018 | 7 | 2018 |
| Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary E Thorson, SM Tham, W Chen, V Kanuri Journal of Current Issues & Research in Advertising 40 (1), 73-89, 2019 | 5 | 2019 |
