| Identifying the effects of perceived values of mobile banking applications on customers: Comparative study between baby boomers, generation X and generation Y S Berraies, K Ben Yahia, M Hannachi International Journal of Bank Marketing 35 (6), 1018-1038, 2017 | 262 | 2017 |
| Employee empowerment and its importance for trust, innovation and organizational performance S Berraies, M Chaher, KB Yahia Business Management and Strategy 5 (2), 82-103, 2014 | 135 | 2014 |
| Service quality in a mobile-banking-applications context: do users’ age and gender matter? A Trabelsi-Zoghlami, S Berraies, K Ben Yahia Total Quality Management & Business Excellence 31 (15-16), 1639-1668, 2020 | 99 | 2020 |
| Knowledge management enablers, knowledge creation process and innovation performance: An empirical study in Tunisian information and communication technologies sector S Berraies, M Chaher, KB Yahia Business Management and Strategy 5 (1), 1-26, 2014 | 49 | 2014 |
| From mobile service quality evaluation to E-word-of-mouth: What makes the users of mobile banking applications speak about the bank?: The moderating role of brand reputation AT Zoghlami, KB Yahia, S Berraies International Journal of E-Services and Mobile Applications (IJESMA) 10 (2 …, 2018 | 45 | 2018 |
| Functional characteristics of banking websites and customer loyalty: the mediating role of online trust S Berraies, R Chtioui, KB Yahia Journal of Applied Business Research 31 (3), 911, 2015 | 38 | 2015 |
| Emotional exhaustion and job satisfaction: an investigation of the mediating role of job involvement using structural equation modeling Z Allam, S George, KB Yahia, A Malik International Journal of Innovative Research and Scientific Studies 6 (1), 20-27, 2023 | 22 | 2023 |
| Reflections on the preservation of Tunisian cultural heritage in a post-crisis context: between digitalization and innovative promotional techniques K Ben Yahia, F Bouslama Preservation, Digital Technology & Culture 52 (1), 17-29, 2023 | 6 | 2023 |
| Exploring the role of culture in determining boycotting behaviour after a negative word of mouth A Trabelsi-Zoghlami, KB Yahia, S Touiti, M Touzani Journal of Marketing Research & Case Studies 2016, 90-105, 2016 | 6 | 2016 |
| Employee empowerment and its importance for trust, innovation and organizational performance. Business Management and Strategy, 5 (2), 82-103 S Berraies, M Chaher, K Ben Yahia | 6 | 2014 |
| Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers K Ben Yahia, S Touiti, M Touzani Journal of Marketing and Consumer Behaviour in Emerging Markets 2016 (1), 20-33, 2016 | 5 | 2016 |
| A bibliometric review of psychological contract breach studies in India from 2011 to 2023 Z Allam, S George, KB Yahia, AS Salim, N Ali 2024 ASU International Conference in Emerging Technologies for …, 2024 | 3 | 2024 |
| Bank’s e-reputation and customers’ e-loyalty in the Mobile banking applications: e-trust and e-satisfaction as mediators and the frequency of use as moderator K Ben Yahia, S Berraies European Journal of International Management, 2021 | 2* | 2021 |
| Corporate Reputation and C2C Websites: An Exploratory Approach AT Zoghlami, KB Yahia, M Touzani International Journal of Online Marketing (IJOM) 6 (4), 1-11, 2016 | 2 | 2016 |
| The dark side of cryptocurrency adoption in an emerging market: perspectives of Tunisian users vs. professionals K Ben Yahia International Journal of Emerging Markets, 1-24, 2025 | 1 | 2025 |
| The Dark Side of Buzz Marketing: The Position of Communication and Advertising Agencies B Yahia, ST Karim, M Touzani 6th International Research Days on Marketing Communications, Nancy, France …, 2012 | 1 | 2012 |
| Banks' e-reputation and customers' e-loyalty in the mobile-banking applications: e-trust and e-satisfaction as mediators and frequency of use as moderator K Ben Yahia, S Berraies European Journal of International Management 25 (1), 98-121, 2025 | | 2025 |
| Exploring the Intersection of Digital Transformation and Women's Operational Efficiency in Leading Positions in the Bahraini Governmental Sector KB Yahia Transformative Roles of Women in Public and Private Sectors, 46-67, 2024 | | 2024 |
| Understanding the Perceived Terroir Product as an Intangible Cultural Heritage Element: Exploratory Approach from Consumers and Restaurateurs Standpoints K Ben Yahia, S Trabelsi-Zoghlami, A., Daou S.I & Touiti International Conference on Sustaining Heritage: Innovative and Digital …, 2023 | | 2023 |
| Innovative Practices in the Green Supply Chain Management of Organic Cosmetic Companies: An exploratory study A Savad, K Ben Yahia Fourth International Sustainability and Resilience Conference: Design …, 2022 | | 2022 |
