| Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking K Ngoc Phan, N Ghantous International Journal of Bank Marketing 31 (6), 456-480, 2013 | 169 | 2013 |
| Emotions' impact on tourists' satisfaction with ski resorts: The mediating role of perceived value L Bonnefoy-Claudet, N Ghantous Journal of travel & tourism marketing 30 (6), 624-637, 2013 | 94 | 2013 |
| The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity N Ghantous, I Alnawas Journal of Retailing and Consumer Services 55, 102072, 2020 | 74 | 2020 |
| E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism I Al Nawas, S Altarifi, N Ghantous International Journal of Retail & Distribution Management 49 (9), 1249-1270, 2021 | 49 | 2021 |
| Franchising brand benefits: An integrative perspective N Ghantous, G Christodoulides Industrial marketing management 91, 442-454, 2020 | 49 | 2020 |
| International franchising and performance: a resource-based perspective N Ghantous, SS Das International Journal of Retail & Distribution Management 46 (8), 744-763, 2018 | 39 | 2018 |
| The impact of services brand personality on consumer–brand relationship quality N Ghantous Services Marketing Quarterly 37 (3), 185-199, 2016 | 39 | 2016 |
| Conceptualizing franchisee-based brand equity-A framework of the sources and outcomes of the brand’s added value for franchisees N Ghantous, F Jaolis International Business Research 6 (2), 2012 | 35 | 2012 |
| Brand internationalization strategy beyond the standardization/adaptation dichotomy N Ghantous, III Aix-Marseille Thought Leaders International Conference on Brand Management, 15-16, 2008 | 35 | 2008 |
| Governance capabilities and relationship performance in international franchising N Ghantous, SS Das, F Chameroy Journal of Retailing and Consumer Services 40, 19-30, 2018 | 29 | 2018 |
| When does uncertainty avoidance promote customer-to-customer intercultural service encounters? N Ghantous, AA Maher International Marketing Review 36 (3), 445-463, 2019 | 16 | 2019 |
| Zooming in on co-creation practices of international franchisors N Ghantous, I Alnawas Industrial Marketing Management 92, 1-13, 2021 | 12 | 2021 |
| Can CSR foster brand defense? A moderated-mediation model of the role of brand passion I Alnawas, N Ghantous, J Hemsley-Brown Journal of Brand Management 30 (3), 190-206, 2023 | 10 | 2023 |
| The Intercultural Experience Project: A practical tool leveraging multiple intercultural experiences at home to foster student intercultural competence N Ghantous, E Belkhiria Innovations in Education and Teaching International 61 (6), 1227-1241, 2024 | 8 | 2024 |
| Re-examining encounter intensity's conceptualisation, measurement and role N Ghantous The Service Industries Journal 35 (5), 237-254, 2015 | 8 | 2015 |
| Omnichannel Reconfiguration Capabilities in Franchising: A Meso‐Foundations Analysis N Ghantous, D Chaney, F Chameroy, S Jeanpert, M Schultz Managerial and Decision Economics 46 (4), 2431-2447, 2025 | 3 | 2025 |
| L’internationalisation des réseaux de franchise: Processus et clefs de succès N Ghantous, F Chameroy, P Leo, J Philippe Fédération Française de la Franchise (FFF), 2013 | 3 | 2013 |
| Franchisees' adoption of omnichannel marketing D Chaney, N Ghantous, F Chameroy, S Jeanpert, M Schultz Industrial Marketing Management 126, 18-29, 2025 | 2 | 2025 |
| L’intégration omnicanale directive, collaborative et par l’empowerment dans les réseaux de franchise N Ghantous, D Chaney, F Chameroy, M Schultz, S Jeanpert Revue internationale PME 37 (2), 105-129, 2024 | 1 | 2024 |
| Multiple stakeholders’ perspectives on franchisee brand benefits N Ghantous, F Jaolis Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 1 | 2016 |
FABIENNE CHAMEROYMaître de Conférences-Vice-doyenne aux relations entreprises-FEG-Aix-Marseille UniversitéVerified email at univ-amu.fr
