| Institutional legitimacy and Russian news: Case studies of four regional newspapers W Lowrey, E Erzikova Political Communication 27 (3), 275-288, 2010 | 52 | 2010 |
| Gatekeeping E Erzikova The International encyclopedia of strategic communication, 1-6, 2018 | 50 | 2018 |
| Public relations leadership development cycle: A cross-cultural perspective D Martinelli, E Erzikova Public Relations Review 43 (5), 1062-1072, 2017 | 38 | 2017 |
| Leadership education in the public relations curriculum: Reality, opportunities, and benefits E Erzikova, BK Berger Public Relations Journal 6 (3), 1-24, 2012 | 38 | 2012 |
| University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum E Erzikova Public Relations Review 36 (3), 316-318, 2010 | 38 | 2010 |
| Russian regional media: Fragmented community, fragmented online practices E Erzikova, W Lowrey Digital Journalism 5 (7), 919-937, 2017 | 26 | 2017 |
| Gender effect in Russian public relations: A perfect storm of obstacles for women E Erzikova, BK Berger Women's Studies International Forum 56, 28-36, 2016 | 26 | 2016 |
| Seeking safe ground: Russian regional journalists' withdrawal from civic service journalism E Erzikova, W Lowrey Journalism Studies 11 (3), 343-358, 2010 | 25 | 2010 |
| Creativity vs. ethics: Russian and US public relations students’ perceptions of professional leadership and leaders E Erzikova, BK Berger Public Relations Journal 5 (3), 1-24, 2011 | 23 | 2011 |
| Preventive journalism as a means of controlling regional media in Russia E Erzikova, W Lowrey Global Media and Communication 10 (1), 35-52, 2014 | 22 | 2014 |
| One profession, multiple identities: Russian regional reporters' perceptions of the professional community W Lowrey, E Erzikova Mass Communication and Society 16 (5), 639-660, 2013 | 22 | 2013 |
| Different Media, Same Messages: Character Assassination in the Television News during the 2014 Ukrainian Crisis. SA Samoilenko, E Erzikova, S Davydov, A Laskin International Communication Research Journal 52 (2), 2017 | 20 | 2017 |
| Media catching: A conceptual framework for understanding strategic mediatization in public relations? E Erzikova, R Waters, K Bocharsky International Journal of Strategic Communication 12 (2), 145-159, 2018 | 18 | 2018 |
| Leadership and public relations in two emerging markets: A comparative study of communication management in Latvia and Russia B Petersone, E Erzikova Public Relations Review 42 (1), 192-200, 2016 | 16 | 2016 |
| The international divide in public relations ethics education: Advocacy versus autonomy SA Bowen, E Erzikova Public Relations Journal 7 (1), 1-41, 2013 | 14 | 2013 |
| Social construction of public relations knowledge by academic institutions worldwide: a bibliometric network analysis LV Ivanitskaya, EV Erzikova Public Relations Review 49 (4), 102361, 2023 | 13 | 2023 |
| Drowning out the message together: Analysis of social media comments on a political sex scandal E Erzikova, C McLean The journal of social media in society 9 (1), 207-234, 2020 | 13 | 2020 |
| Leadership & mentorship in the lives of accomplished millennials: Implications for practice E Erzikova, D Martinelli Public Relations Journal 13 (2), 1-19, 2020 | 13 | 2020 |
| Missed opportunities to make PR great again: How public relations agencies responded to the Trump Presidency E Erzikova, SA Bowen Public Relations Review 45 (5), 101793, 2019 | 12 | 2019 |
| Prenatal testing, disability, and termination: an examination of newspaper framing CB Mills, E Erzikova Disability Studies Quarterly 32 (3), 2012 | 12 | 2012 |
