| Strategic self-presentation online: A cross-cultural study JR Rui, MA Stefanone Computers in Human Behavior 29 (1), 110-118, 2013 | 494 | 2013 |
| Strategic image management online: Self-presentation, self-esteem, and social network perspectives JR Rui, MA Stefanone Information Communication Society 16 (8), 1286-1305, 2013 | 243 | 2013 |
| Social network sites and international students' cross-cultural adaptation H Rui, J.R., Wang Computers in Human Behavior 49, 400-411, 2015 | 215 | 2015 |
| Are people willing to share their political opinions on Facebook? Exploring roles of self-presentational concern in spiral of silence Y Liu, JR Rui, X Cui Computers in Human Behavior, 2017 | 106 | 2017 |
| The desire for fame: An extension of uses and gratifications theory JR Rui, MA Stefanone Communication Studies, 2016 | 80 | 2016 |
| Information Sources, Risk Perception, and Efficacy Appraisal’s Prediction of Engagement in Protective Behaviors Against COVID-19 in China: Repeated Cross-sectional Survey JR Rui, K Yang, J Chen JMIR Human Factors 8, 2021 | 53 | 2021 |
| Differentiating the stress buffering functions of perceived versus received social support JR Rui, J Guo Current Psychology 42 (16), 13432-13442, 2023 | 52 | 2023 |
| Health organizations providing and seeking social support: A Twitter-based content JR Rui, Y Chen, A Damiano CyberPsychology, Behavior, and Social Networking 16 (9), 669-673, 2013 | 51 | 2013 |
| How parasocial relationship and influencer-product congruence shape audience’s attitude towards product placement in online videos: The mediation role of reactance Y Du, JR Rui, N Yu Psychology research and behavior management, 1315-1329, 2023 | 46 | 2023 |
| That tagging was annoying: An extension of expectancy violation theory to impression management on social network sites JR Rui, MA Stefanone Computers in Human Behavior 80, 49-58, 2018 | 33 | 2018 |
| A communication multiplexity approach to social capital: On- and offline communication and self-esteem JR Rui, JM Covert, MA Stefanone, T Mukherjee Social Science Computer Review 33 (4), 498-518, 2015 | 32 | 2015 |
| Objective evaluation or collective self-presentation: What people expect of LinkedIn recommendations JR Rui Computers in Human Behavior 89, 121-128, 2018 | 27 | 2018 |
| Health information sharing via social network sites (SNSs): Integrating social support and socioemotional selectivity theory JR Rui Health Communication 38 (11), 2430-2440, 2023 | 26 | 2023 |
| Getting connected while aging: the effects of WeChat network characteristics on the well-being of Chinese mature adults JR Rui, N Yu, Q Xu, X Cui Chinese Journal of Communication 12 (1), 25-43, 2019 | 24 | 2019 |
| The relationship between preference for online social interaction and affective well-being via compulsive dating app use: The moderating role of algorithmic beliefs J Hu, JR Rui Cyberpsychology: Journal of Psychosocial Research on Cyberspace 17 (4), 2023 | 17 | 2023 |
| Seeking help from weak ties through mediated channels: Integrating self-presentation and norm violation to compliance JR Rui, S Li Computers in Human Behavior 87, 121-128, 2018 | 15 | 2018 |
| Source-target relationship and information specificity: Applying warranting theory to online information credibility assessment and impression formation JR Rui Social Science Computer Review, 2017 | 15 | 2017 |
| What affected Chinese parents’ decisions about tuberculosis (TB) treatment: Implications based on a cross-sectional survey T Xia, J Chen, J Rui, J Li, Y Guo PLOS One, 2021 | 14 | 2021 |
| They are watching me: A self-presentational approach to political expression on Facebook JR Rui, X Cui, Y Liu Mass Communication and Society 23 (6), 858-884, 2020 | 14 | 2020 |
| How A Social Network Profile Affects Employers’ Impressions of The Candidate: An Application of Norm Evaluation JR Rui Management Communication Quarterly, 2020 | 14 | 2020 |