| Innovation Research Themes for Our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. A Rindfleisch, R Mehta, V Sachdev, N Danienta Journal of Product Innovation Management 37 (2), 2020 | 17 | 2020 |
| Consumers respond to artificial intelligence recommendations: Experiential vs. material framing N Danienta, A Rindfleisch Advances in Consumer Research 48, 295-296, 2020 | 3 | 2020 |
| Me, myself, and AI: The impact of artificial intelligence on marketing and the self NR Danienta University of Illinois at Urbana-Champaign, 2021 | 2 | 2021 |
| Can Power Distance Belief Influence Coupon Redemption? M Koo, A Lalwani, N Danienta Advances in Consumer Research 50, 451-451, 2022 | | 2022 |
| Think Global or Local?: How Consumer Identity Affects Variety Seeking M Koo, N Danienta, A Lalwani Advances in Consumer Research 47, 701-702, 2019 | | 2019 |
| The Greater the Hierarchy, the Less Prone to Coupons M Koo, N Danienta, A Lalwani Advances in Consumer Research 47, 703-704, 2019 | | 2019 |
| Bridging Brand and Interpersonal Relationship Research: How and When Is Our Connection to Brands Like Our Connection to People? L Huang, W Dou, S Connors, M Khamitov, JD Rotman, M Thomson, ... Advances in Consumer Research 44, 2016 | | 2016 |
| Seeing Brands Through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations N Danienta, TB White ACR North American Advances, 2016 | | 2016 |
