| The balance theory domino: How sponsorships may elicit negative consumer attitudes V Dalakas, AM Levin Advances in consumer research 32, 91, 2005 | 276 | 2005 |
| Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN) V Dalakas, J Phillips Melancon Journal of Services Marketing 26 (1), 51-59, 2012 | 209 | 2012 |
| He said, she said… they said: parents' and children's assessment of children's influence on family consumption decisions A Shoham, V Dalakas Journal of Consumer Marketing 22 (3), 152-160, 2005 | 197 | 2005 |
| Family consumer decision making in Israel: the role of teens and parents A Shoham, V Dalakas Journal of Consumer Marketing 20 (3), 238-251, 2003 | 163 | 2003 |
| The social values of fans for men's versus women's university basketball L Kahle, M Duncan, V Dalakas, D Aikon Sport Marketing Quarterly 10 (3), 36-42, 2001 | 126 | 2001 |
| Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies JP Melancon, V Dalakas Business Horizons 61 (1), 157-167, 2018 | 123 | 2018 |
| Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages C Bee, V Dalakas Journal of Marketing Communications 21 (6), 408-424, 2015 | 100 | 2015 |
| “We Are Number One!” The Phenomenon of Basking-in-Reflected-Glory and Its Implications for Sports Marketing V Dalakas, R Madrigal, KL Anderson Sports marketing and the psychology of marketing communication, 93-106, 2004 | 95 | 2004 |
| How our adolescent children influence us as parents to yield to their purchase requests A Shoham, V Dalakas Journal of Consumer Marketing 23 (6), 344-350, 2006 | 81 | 2006 |
| Consumer socialization and parental style across cultures: findings from Australia, Greece, and India GM Rose, V Dalakas, F Kropp Journal of Consumer psychology 13 (4), 366-376, 2003 | 80 | 2003 |
| Brand rivalry and consumers’ schadenfreude: The case of Apple J Phillips-Melancon, V Dalakas Services Marketing Quarterly 35 (2), 173-186, 2014 | 70 | 2014 |
| Attitudes towards beer and tobacco sports sponsorships F Kropp, AM Lavack, SJS Holden, V Dalakas Sport Marketing Quarterly 8 (3), 49-58, 1999 | 65 | 1999 |
| Consumer psychology of sport: More than just a game. R Madrigal, V Dalakas Taylor & Francis Group/Lawrence Erlbaum Associates, 2008 | 56 | 2008 |
| Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries BD Tyler, J Cobbs, BS Nichols, V Dalakas Journal of Business Research 124, 708-719, 2021 | 55 | 2021 |
| Brands in the eye of the storm: Navigating political consumerism and boycott calls on social media V Dalakas, JP Melancon, I Szczytynski Qualitative Market Research: An International Journal 26 (1), 1-18, 2023 | 54 | 2023 |
| A qualitative inquiry on schadenfreude by sport fans. V Dalakas, J Phillips Melancon, T Sreboth Journal of Sport Behavior 38 (2), 2015 | 54 | 2015 |
| A five-nation study of developmental timetables, reciprocal communication and consumer socialization GM Rose, V Dalakas, F Kropp Journal of Business Research 55 (11), 943-949, 2002 | 46 | 2002 |
| The effect of cognitive appraisals on emotional responses during service encounters V Dalakas Services Marketing Quarterly 27 (1), 23-41, 2006 | 44 | 2006 |
| Attitudes of youth toward purchasing from sponsors: A cross-cultural perspective V Dalakas, F Kropp Journal of Euromarketing 12 (1), 19-39, 2002 | 41 | 2002 |
| Turning guest speakers' visits into active learning opportunities V Dalakas Atlantic Marketing Journal 5 (2), 7, 2016 | 40 | 2016 |
Joanna Phillips MelanconProfessor of Marketing, Western Kentucky UniversityVerified email at wku.edu
