| Auction fever: The effect of opponents and quasi-endowment on product valuations JE Heyman, Y Orhun, D Ariely Journal of interactive Marketing 18 (4), 7-21, 2004 | 300 | 2004 |
| Optimal product line design when consumers exhibit choice set-dependent preferences AY Orhun Marketing Science 28 (5), 868-886, 2009 | 141 | 2009 |
| A tale of two pandemics: The enduring partisan differences in actions, attitudes, and beliefs during the coronavirus pandemic Y Fan, AY Orhun, D Turjeman Plos one 18 (10), e0287018, 2023 | 139* | 2023 |
| Spatial differentiation in the supermarket industry: The role of common information AY Orhun Quantitative Marketing and Economics 11 (1), 3-37, 2013 | 118* | 2013 |
| Frugality is hard to afford AY Orhun, M Palazzolo Journal of Marketing Research 56 (1), 1-17, 2019 | 98 | 2019 |
| Intrinsic information preferences and skewness Y Masatlioglu, Y Orhun, C Raymond American Economic Review 113 (10), 2615-2644, 2023 | 97* | 2023 |
| Impact of competition on product decisions: Movie choices of exhibitors AY Orhun, S Venkataraman, PK Chintagunta Marketing Science 35 (1), 73-92, 2016 | 59 | 2016 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19 (3), 399-416, 2008 | 57* | 2008 |
| How price dispersion changes when upgrades are introduced: Theory and empirical evidence from the airline industry Y Cui, AY Orhun, I Duenyas Management Science 65 (8), 3835-3852, 2019 | 52 | 2019 |
| Perceived motives and reciprocity AY Orhun Games and Economic Behavior 109, 436-451, 2018 | 48 | 2018 |
| Conditional projection: How own evaluations influence beliefs about others whose choices are known AY Orhun, O Urminsky Journal of Marketing Research 50 (1), 111-124, 2013 | 41 | 2013 |
| Gender (still) matters in business school A Krishna, AY Orhun Journal of Marketing Research 59 (1), 191-210, 2022 | 39 | 2022 |
| Reaching for gold: Frequent-flyer status incentives and moral hazard AY Orhun, T Guo, A Hagemann Marketing Science 41 (3), 548-574, 2022 | 33 | 2022 |
| Under the same roof: Value of shared living in Airbnb Y Cui, AY Orhun, M Hu Working paperUniversity of Toronto, 2018 | 27* | 2018 |
| Motivated optimism and workplace risk Y Orhun, A Cohn, CB Raymond The Economic Journal 134 (663), 2951-2981, 2024 | 20 | 2024 |
| A reflection on analytical work in marketing: Three points of consensus R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ... Marketing Letters 23 (2), 381-389, 2012 | 8 | 2012 |
| Unpacking the Instrumental Variables Approach R Grewal, Y Orhun Impact at JMR 22, 2024 | 5 | 2024 |
| Misguided effort C Drobner, AY Orhun Available at SSRN 5311074, 2025 | 3 | 2025 |
| Systematic differences in beliefs about others in strategic interactions YA Orhun | 2 | 2012 |
| The Role of For-Profit Advertising in Combating Childhood Vaccination Hesitancy: The Case of the HPV Vaccine A Joshi, AY Orhun Kilts Center at Chicago Booth Marketing Data Center Paper No, 2025 | | 2025 |
Yusufcan MasatliogluProfessor of Economics, University of MarylandVerified email at umd.edu
