| State-of-the-art in product-service systems TS Baines, HW Lightfoot, S Evans, A Neely, R Greenough, J Peppard, ... Proceedings of the Institution of Mechanical Engineers, Part B: journal of …, 2007 | 3188 | 2007 |
| Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives A Mollen, H Wilson Journal of business research 63 (9-10), 919-925, 2010 | 2415 | 2010 |
| Customer experience quality: an exploration in business and consumer contexts using repertory grid technique F Lemke, M Clark, H Wilson Journal of the academy of marketing science 39 (6), 846-869, 2011 | 1665 | 2011 |
| Marketing Plans: How to prepare them, how to profit from them M McDonald, H Wilson John Wiley & Sons, 2016 | 1648 | 2016 |
| The impact of different touchpoints on brand consideration S Baxendale, EK Macdonald, HN Wilson Journal of retailing 91 (2), 235-253, 2015 | 739 | 2015 |
| How business customers judge solutions: Solution quality and value in use EK Macdonald, M Kleinaltenkamp, HN Wilson Journal of marketing 80 (3), 96-120, 2016 | 602 | 2016 |
| Adoption of e-commerce by SMEs in the UK: towards a stage model E Daniel, H Wilson, A Myers International small business journal 20 (3), 253-270, 2002 | 583 | 2002 |
| Factors for success in customer relationship management (CRM) systems H Wilson, E Daniel, M McDonald Journal of marketing management 18 (1-2), 193-219, 2002 | 570 | 2002 |
| Assessing value-in-use: A conceptual framework and exploratory study EK Macdonald, H Wilson, V Martinez, A Toossi Industrial Marketing Management 40 (5), 671-682, 2011 | 549 | 2011 |
| Harnessing difference: a capability‐based framework for stakeholder engagement in environmental innovation R Watson, HN Wilson, P Smart, EK Macdonald Journal of Product Innovation Management 35 (2), 254-279, 2018 | 507 | 2018 |
| The role of dynamic capabilities in e-business transformation EM Daniel, HN Wilson European Journal of Information Systems 12 (4), 282-296, 2003 | 454 | 2003 |
| The governance of supply networks: a systematic literature review C Pilbeam, G Alvarez, H Wilson Supply Chain Management: An International Journal, 2012 | 423 | 2012 |
| Factors influencing the adoption of online recruitment E Parry, H Wilson Personnel Review 38 (6), 655-673, 2009 | 274 | 2009 |
| Adoption intentions and benefits realised: a study of e‐commerce in UK SMEs E Daniel, H Wilson Journal of Small Business and Enterprise Development 9 (4), 331-348, 2002 | 227 | 2002 |
| Planos de marketing M McDONALD, H Wilson Elsevier Brasil, 2013 | 217 | 2013 |
| The multi-channel challenge: A dynamic capability approach H Wilson, E Daniel Industrial Marketing Management 36 (1), 10-20, 2007 | 215 | 2007 |
| Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough C Bailey, PR Baines, H Wilson, M Clark Journal of Marketing Management 25 (3-4), 227-252, 2009 | 179 | 2009 |
| Policy for sustainable entrepreneurship: A crowdsourced framework R Watson, KR Nielsen, HN Wilson, EK Macdonald, C Mera, L Reisch Journal of Cleaner Production 383, 135234, 2023 | 153 | 2023 |
| The adoption of consortium B2B e-marketplaces: An exploratory study A White, E Daniel, J Ward, H Wilson The journal of strategic information systems 16 (1), 71-103, 2007 | 144 | 2007 |
| The diffusion of e-commerce in UK SMEs H Wilson, E Daniel, IA Davies Journal of marketing management 24 (5-6), 489-516, 2008 | 131 | 2008 |
