| Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 688 | 2013 |
| Integrated approach to understanding consumer behavior at bottom of pyramid S Subrahmanyan, JT Gomez‐Arias Journal of Consumer Marketing, 2008 | 397 | 2008 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 202 | 2011 |
| Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective S Subrahmanyan Journal of Product & Brand Management 13 (2), 116-124, 2004 | 167 | 2004 |
| Sustainable consumption: Introspecting across multiple lived cultures C Banbury, R Stinerock, S Subrahmanyan Journal of Business Research 65 (4), 497-503, 2012 | 156 | 2012 |
| Developing Optimal Pricing and Inventory Policies For Retailers Who Face Uncertain Demand S Subrahmanyan, R Shoemaker Journal of Retailing 72 (1), 1996 | 104 | 1996 |
| Perceptions and attitudes of Singaporeans towards genetically modified food S Subrahmanyan, PS Cheng Journal of Consumer Affairs 34 (2), 269-290, 2000 | 103 | 2000 |
| Using quantitative models for setting retail prices S Subrahmanyan Journal of Product & Brand Management 9 (5), 304-320, 2000 | 35 | 2000 |
| Achieving sustainable consumption through spiritual practices S Subrahmanyan, S Gould PURUSHARTHA-A journal of Management, Ethics and Spirituality 5 (2), 79-91, 2012 | 23 | 2012 |
| A demonstration of symbiotic academic-social enterprise in subsistence marketplaces: Researching and designing customized sustainability literacy education in Tanzania M Viswanathan, S Baskentli, S Gallage, DM Martin, M Ramirez-Grigortsuk, ... Journal of Public Policy & Marketing 40 (2), 245-261, 2021 | 19 | 2021 |
| Understanding different types of subsistence economies: the case of the Batwa of Buhoma, Uganda C Banbury, L Herkenhoff, S Subrahmanyan Journal of Macromarketing 35 (2), 243-256, 2015 | 17 | 2015 |
| Ethical consumption: Uncovering personal meanings and negotiation strategies S Subrahmanyan, R Stinerock, C Banbury Geoforum 67, 214-222, 2015 | 10 | 2015 |
| Addressing homelessness with the “human ecology economics” framework: the role of the business community in California RE Allen, C Burns, S Subrahmanyan International Journal of Social Economics 49 (9), 1368-1386, 2022 | 5 | 2022 |
| Poverty in a marketing class? S Subrahmanyan, JT Gomez-Arias Responsible Management Education and the Challenge of Poverty, 91-105, 2017 | 3 | 2017 |
| Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans S Subrahmanyan European Advances in Consumer Research 4, 317-324, 1999 | 1 | 1999 |
| Social capital and other transaction capital in economic development: important ontologies in early-stage research RE Allen, C Burns, DR Herrera, A Margitay-Becht, S Subrahmanyan A Research Agenda for Social Capital in Economic Development, 96-116, 2025 | | 2025 |
| Global business in new normal era: Changing paradigm in bottom of pyramid S Subrahmanyan | | 2021 |
| Core Fulbright Scholar Award S Subrahmanyan | | 2017 |
| CORE Foods: To Withdraw or Not to Withdraw CORE Meals? S Subrahmanyan, T Gomez-Arias | | 2017 |
| Fulbright Core Scholar S Subrahmanyan | | 2016 |
