| Message framing in green advertising: The effect of construal level and consumer environmental concern H Chang, L Zhang, GX Xie International Journal of Advertising 34 (1), 158-176, 2015 | 501 | 2015 |
| Is the devil in details? The signaling effect of numerical precision in environmental advertising claims GX Xie, A Kronrod Journal of Advertising 41 (4), 103-117, 2012 | 126 | 2012 |
| Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising GX Xie, R Madrigal, DM Boush Journal of Business Ethics, 281-293, 2015 | 118 | 2015 |
| Changes in Social Values in the United States: 1976–2007: " Self-Respect" Is on the Upswing as" A Sense of Belonging" Becomes Less Important E Gurel-Atay, GX Xie, J Chen, LR Kahle Journal of Advertising Research 50 (1), 57-67, 2010 | 82 | 2010 |
| How susceptible are consumers to deceptive advertising claims? A retrospective look at the experimental research literature GX Xie, DM Boush The Marketing Review 11 (3), 293-314, 2011 | 78 | 2011 |
| Social values in consumer psychology LR Kahle, GX Xie Handbook of consumer psychology, 576-586, 2018 | 77 | 2018 |
| Approach or avoid? The effect of regulatory focus on consumer behavioural responses to personal selling attempts GX Xie, LR Kahle Journal of Personal Selling & Sales Management 34 (4), 2014 | 70* | 2014 |
| Perceived privacy violation: Exploring the malleability of privacy expectations SA Wright, GX Xie Journal of Business Ethics 156 (1), 123-140, 2019 | 67 | 2019 |
| Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion GX Xie Journal of Marketing Communications 22 (5), 494-512, 2016 | 54 | 2016 |
| Anticipated violence, arousal, and enjoyment of movies: viewers' reactions to violent previews based on arousal-seeking tendency GX Xie, MJ Lee The Journal of social psychology 148 (3), 277-292, 2008 | 54 | 2008 |
| Examining the third-person effect of baseline omission in numerical comparison: The role of consumer persuasion knowledge GX Xie, JM Quintero-Johnson Psychology & Marketing 32 (4), 438-449, 2015 | 38 | 2015 |
| Tactical deception in covert selling: A persuasion knowledge perspective GX Xie, DM Boush, RR Liu Journal of Marketing Communications 21 (3), 224-240, 2015 | 29 | 2015 |
| Contesting dishonesty: When and why perspective-taking decreases ethical tolerance of marketplace deception GX Xie, H Chang, T Rank-Christman Journal of Business Ethics 175 (1), 117-133, 2022 | 24 | 2022 |
| Consumer Response to Marketplace Deception: Implication of the Persuasion Knowledge Model. GX Xie, DM Boush, CN Boerstler Advances in Consumer Research 34, 2007 | 12 | 2007 |
| Effective Computer Text Design to Enhance Readers' Recall: Text Formats, Individual Working Memory Capacity and Content Type M Lee, M Tedder, G Xie Journal of Technical Writing and Communication 36 (1), 57-73, 2006 | 11 | 2006 |
| Reluctant for a reason? A persuasion knowledge perspective on green advertising GX Xie, A Cavallero, M Cheng Communicating sustainability for the green economy, 151-167, 2015 | 8 | 2015 |
| Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques J Zhang, S Yu, R Liu, GX Xie, L Zurawicki Marketing Intelligence & Planning 42 (8), 1333-1352, 2024 | 4 | 2024 |
| Effective Advertising Decisions in Television Sports Programs GX Xie, EG Atay, LR Kahle, K Ring Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 3 | 2014 |
| Can Consumers Cope With Visual Rhetorical Figures in Advertising? S Andrews, GX Xie ACR North American Advances, 2011 | 1 | 2011 |
| A Tale of Two Modes: When Do Consumers Approach Or Avoid Persuasion Attempts? GXV Xie, D Boush, L Kahle, PL Wright ACR North American Advances, 2010 | 1 | 2010 |
David BoushProfessor of Marketing, University of OregonVerified email at uoregon.edu
