| Relationship quality in higher education marketing: the role of social media engagement M Clark, MB Fine, CL Scheuer Journal of marketing for Higher Education 27 (1), 40-58, 2017 | 313 | 2017 |
| The influence of social media investment on relational outcomes: A relationship marketing perspective M Clark, J Melancon International Journal of Marketing Studies 5 (4), 132, 2013 | 261 | 2013 |
| Relationship marketing in A B2C context: The moderating role of personality traits MT Adjei, MN Clark Journal of Retailing and Consumer Services 17 (1), 73-79, 2010 | 184 | 2010 |
| Brand community integration and satisfaction with social media sites: a comparative study M Clark, HG Black, K Judson Journal of Research in Interactive Marketing 11 (1), 39-55, 2017 | 140 | 2017 |
| Green meets social media: young travelers’ perceptions of hotel environmental sustainability M Clark, B Kang, JR Calhoun Journal of Hospitality and Tourism Insights 6 (1), 36-51, 2023 | 74 | 2023 |
| The impact of service fairness perceptions on relationship quality MN Clark, MT Adjei, DN Yancey Services Marketing Quarterly 30 (3), 287-302, 2009 | 66 | 2009 |
| Relationship quality in the pharmaceutical industry: An empirical analysis M Clark, D Vorhies, J Bentley Journal of Medical Marketing 11 (2), 144-155, 2011 | 39 | 2011 |
| Converting purchase commitments into purchase fulfillments: An examination of salesperson characteristics and influence tactics M Clark Industrial Marketing Management 85, 97-109, 2020 | 19 | 2020 |
| The use of Sina Weibo and Twitter by international luxury hotels W Wen, M Clark, B Kang, M Fine Tourism culture & communication 16 (3), 137-145, 2016 | 18 | 2016 |
| Value-added university services: the importance of on-campus recreational facilities MB Fine, MN Clark, CL Scheuer Services Marketing Quarterly 37 (1), 24-35, 2016 | 17 | 2016 |
| Here to stay or a thing of the past? A study into the perception of quick response codes M Fine, M Clark Journal of Digital & Social Media Marketing 3 (2), 189-199, 2015 | 7 | 2015 |
| Promoting Coastal Ecotourism To Millennials Through Social Media M Clark, P Clark, M Latta The Coastal Business Journal 17 (1), 26-50, 2019 | 6 | 2019 |
| Utilising social media to improve relationship quality: the case of the university library MN Clark, SD Bacon International Journal of Electronic Customer Relationship Management 11 (4 …, 2018 | 5 | 2018 |
| Consumer News Preferences for Mobile Applications M Fine, M Clark Journal of Digital and Social Media Marketing 2 (2), 195-203, 2014 | 5 | 2014 |
| Sustainable symbiosis: navigating green energy purchase intentions and consumer comfort with remotely controlled energy management M Clark, JL Doll Management of Environmental Quality: An International Journal 35 (8), 1878-1893, 2024 | 3 | 2024 |
| Maximising the value of a pharmaceutical line extension using discrete choice modelling, secondary data and market segmentation M Latta, M Clark Applied Marketing Analytics 2 (1), 84-91, 2016 | 3 | 2016 |
| Are QR codes here to stay or a thing of the past? A study into the perception of QR codes MB Fine, MN Clark Journal of Digital & Social Media Marketing 3, 1-11, 2015 | 3 | 2015 |
| Adoption and Diffusion of At-Home Medical Tests S Campbell, M Mitchell, J Christia, M Clark Atlantic Marketing Journal 11 (2), 7, 2022 | 1 | 2022 |
| Promoting ecotourism to millennials through social media M Clark, P Clark, M Latta The Coastal Business Journal 17 (1), 2, 2019 | 1 | 2019 |
| The Effects of Branding and Relationship Marketing on Physician Lifetime Value in the Pharmaceutical Industry M Clark ProQuest, 2007 | 1 | 2007 |
