| The impact of promotion in creative industries–the case of museum attendance I Buljubašić, M Borić, IH Tolić Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2016 | 29 | 2016 |
| Project management education in croatia: A focus on the it sector needs IB Bukvić, I Buljubašić, M Ivić Management: Journal of Contemporary Management Issues 25 (1), 255-278, 2020 | 20 | 2020 |
| Factors influencing the implementation of unconventional marketing in cultural institutions–evidence from Croatia I Buljubašić, HAM Marija, PAP Ana Scientific Annals of Economics and Business 63 (2), 247-272, 2016 | 19 | 2016 |
| Istraživanje primjene modela ocjene opravdanosti ulaganja u kapitalne projekte M Karić, I Bestvina Bukvić, I Buljubašić Ekonomski vjesnik: Review of Contemporary Entrepreneurship, Business, and …, 2013 | 15 | 2013 |
| COMPARATIVE ANALYSIS OF THE IMPACT FACTORS INFLUENCING THE CINEMA AND THEATRE ATTENDANCE AND THEIR BUSINESS PERFORMANCE. IB Bukvić, MB Cvenić, I Buljubašić Media, Culture & Public Relations 8 (1), 2017 | 13 | 2017 |
| The effectiveness of unconventional marketing in theatres: Top management theatre perspective I Buljubašić, J Mijoč, I Jobst th 9 International Scientific Symposium, 130, 2020 | 7 | 2020 |
| Project management education in Croatia: A focus on the IT sector needs I Bestvina Bukvić, I Buljubašić, M Ivić Management: Journal of Contemporary Management Issues 25 (1), 255-278, 2020 | 6 | 2020 |
| Exploring The Motives of Young Audience for Theatre Attendance I Buljubašić Vallis Aurea (Journal of Sustainable Development and Innovation) 6 (2), 5-15, 2020 | 6 | 2020 |
| Financial and marketing perspectives of a crowdfunding IB Bukvic, I Buljubasic Economic and Social Development: Book of Proceedings, 353-363, 2017 | 5 | 2017 |
| SOCIAL MEDIA MARKETING: IMPLEMENTATION OF GUERRILLA MARKETING AMONG INSTAGRAM INFLUENCERS I Buljubašić, I Nobilo, E Jambrenčina Megatrends and Media, https://www.researchgate.net/publication, 2021 | 4 | 2021 |
| Potencijali nekonvencionalnog marketinga u institucijama kulture Republike Hrvatske I Buljubašić Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek, 2015 | 4 | 2015 |
| Utjecaj Edwarda Berneysa na razvoj odnosa s javnošću i propagandu S Bijakšić, I Buljubašić, M Šain South Eastern European Journal of Communication, 73 - 83, 2023 | 3 | 2023 |
| The place of books and libraries in the framework of cultural and creative industries of the new age J Mihaljević, M Borić Cvenić, I Buljubašić 5th International Scientific Symposium'Economy of eastern Croatia–vision and …, 2016 | 3 | 2016 |
| The Impact of Integrated Marketing Communication on the Development of the Theatre Public Generation Y in the Republic of Croatia I Buljubašić South Eastern European Journal of Communication 2 (1), 17-22, 2020 | 2 | 2020 |
| Utjecaj gerila marketinga na posjećenost kazališta mlade publike u Europi i Aziji I Buljubašić EVROPSKE I EVROAZIJESKE INTEGRACIJE-prednosti i nedostaci, 285-295, 2020 | 2 | 2020 |
| The impact of promotion in franchising I Buljubašić, M Borić Ekonomski vjesnik: Review of Contemporary Entrepreneurship, Business, and …, 2014 | 2 | 2014 |
| Empirical study of the effectiveness of unconventional theatre marketing activities targeting generation Y I Buljubasic, J Mijoc, I Jobst Ekonomski vjesnik, 2020 | 1 | 2020 |
| UTJECAJ INTEGRIRANE MARKETINŠKE KOMUNIKACIJE NA RAZVOJ KAZALIŠNE PUBLIKE GENERACIJE YU REPUBLICI HRVATSKOJ I Buljubašić South Eastern European journal of communication 2 (1), 17-22, 2020 | 1 | 2020 |
| An Empirical Examination of Promotional Activities in Croatian Theatres I Buljubasic, J Mijoc, I Jobst 4th International Science Conference „European Realities – Movements“, 12 …, 2019 | 1* | 2019 |
| The Economic Impacts of the European Capitals of Culture on Regional Development and Tourism MB Cvenic, I Buljubasic, M Tolusic Economic and Social Development: Book of Proceedings, 554-559, 2018 | 1 | 2018 |
Ivana Bestvina BukvićFaculty of Economics, Josip Juraj Strossmayer University of OsijekVerified email at efos.hr
