| Brand approaches to diversity: a typology and research agenda A Burgess, DCH Wilkie, R Dolan European Journal of Marketing 57 (1), 60-88, 2023 | 51 | 2023 |
| Inclusivity in advertising: a typology framework for understanding consumer reactions DCH Wilkie, AJ Burgess, A Mirzaei, RM Dolan Journal of Advertising 52 (5), 721-738, 2023 | 50 | 2023 |
| Towards successful diversity initiatives: the importance of building audience connectedness AJ Burgess, DCH Wilkie, R Dolan Journal of Marketing Management 37 (1-2), 144-161, 2021 | 44 | 2021 |
| Social purpose branding approaches: a typology of how brands engage with a social purpose H Gray, R Dolan, DCH Wilkie, J Conduit, A Burgess European Journal of Marketing 58 (5), 1207-1240, 2024 | 20 | 2024 |
| Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness? A Mirzaei, DCH Wilkie, AJ Burgess Journal of Retailing and Consumer Services 81, 104032, 2024 | 13 | 2024 |
| The power of beliefs: how diversity advertising builds audience connectedness A Burgess, DCH Wilkie, R Dolan European Journal of Marketing 58 (9), 1969-1994, 2024 | 11 | 2024 |
| Changing the game: empowering marketers as agents of change for diversity AJ Burgess, AM Joubert, R Dolan, DCH Wilkie Journal of Strategic Marketing, 1-26, 2025 | | 2025 |
