| Customer engagement behaviors: The role of service convenience, fairness and quality SK Roy, V Shekhar, WM Lassar, T Chen Journal of Retailing and Consumer Services 44, 293-304, 2018 | 445 | 2018 |
| Convenience and satisfaction: mediation of fairness and quality SK Roy, WM Lassar, V Shekhar The Service Industries Journal 36 (5-6), 239-260, 2016 | 99 | 2016 |
| Consumer engagement behaviors: do service convenience and organizational characteristics matter? SK Roy, V Shekhar, A Quazi, M Quaddus Journal of Service Theory and Practice 30 (2), 195-232, 2020 | 83 | 2020 |
| Dimensional hierarchy of trustworthiness of financial service providers SK Roy, V Shekhar International Journal of Bank Marketing 28 (1), 47-64, 2010 | 82 | 2010 |
| Dimensions of trust and trustworthiness in retail banking: evidence from India SK Roy, A Eshghi, V Shekhar Marketing Management Journal 21 (1), 97-110, 2011 | 52 | 2011 |
| Customers Perspective On Relationship Management In Financial Service Industry V Shekhar, N Gupta ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008 | 31 | 2008 |
| Alternative models of trustworthiness of service providers SK Roy, V Shekhar Journal of Global Marketing 23 (5), 371-386, 2010 | 19 | 2010 |
| Linking home–work interface, work engagement and psychological capital to customer advocacy M Shaheen, F Zeba, V Sekhar, R Krishnankutty Journal of Global Operations and Strategic Sourcing 12 (2), 268-287, 2019 | 12 | 2019 |
| The Indian Mid-Segment Passenger Car Industry. N Gupta, V Shekhar IUP Journal of Business Strategy 7 (3), 2010 | 9 | 2010 |
| Role of Emojis in Marketing Communication in Fostering Brand‐Consumer Relationships: A Systematic Scoping Review and Thematic Analysis S Chakraborty, V Shekhar, P Krishnatray, A Telang Journal of Consumer Behaviour 24 (5), 2550-2577, 2025 | 2 | 2025 |
| Consumer-Brand Relationship: Building Consumer Value, Consumer Loyalty and Business Performance V Shekhar, A Acharya, SK Roy, B Nguyen Contemporary Issues in Branding, 247-266, 2019 | 1 | 2019 |
| Co-Recovery: Examining the Effect of Failure Types and Attributions on Recovery Responses V Shekhar 4International, 69, 2016 | | 2016 |
| Trustworthiness of Service Providers: A Comparison of Alternative Models SK Roy, V Shekhar Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| Service Convenience and Customer Citizenship Behaviour: An Empirical Examination S Roy, W Lassar, V Shekhar Service Convenience and Customer Citizenship Behaviour: An Empirical …, 2013 | | 2013 |