| Effect of Store Atmosphere on Consumer Purchase Intention R Hussain, M Ali International Journal of Marketing Studies 7 (2), 35-42, 2015 | 584 | 2015 |
| The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty M Ali, H Amir, M Ahmed Journal of Marketing for Higher Education 34 (1), 201-22, 2021 | 117* | 2021 |
| Effects of personality on impulsive buying behavior: Evidence from a developing country D Shakaib Farid, M Ali Marketing and Branding Research 5 (1), 31-43, 2018 | 94* | 2018 |
| Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers M Ali, H Amir Electronic Commerce Research and Applications 64, 101356, 2024 | 46 | 2024 |
| Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids K Shuja, M Ali, M Anjum Mehak, A Rahim Journal of Marketing Management and Consumer Behavior 2 (2), 31-47, 2018 | 28 | 2018 |
| Consumer Herding Behavior in Online Buying: A Literature Review M Ali, H Amir, A Shamsi International Review of Management and Business Research 10 (1), 345-360, 2021 | 27 | 2021 |
| Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products M Ali Pakistan Business Review 17 (4), 916-932, 2016 | 15 | 2016 |
| Telecom Branding in Pakistan: Network Coverage or Value Added Services KA Siddiqui, M Ali, IS Hussain, RK Ahmed Academic Journal of Research in Economics and Management 3 (3), 61-66, 2015 | 12 | 2015 |
| Unveiling the Power of Storytelling: A Comparative Analysis of Consumer vs. Brand Narratives in Shaping Favorable Attitude Toward Brands Through Emotions and Cognition U Rao, M Ali, S Rubab International Journal of Management Research and Emerging Sciences 14 (3), 2024 | 6 | 2024 |
| Antecedents of Attitude Toward Counterfeit Wrist Watches M Ali, K Farhat | 5 | 2017 |
| Green Marketing for People and Planet: 7Ps and Green Knowledge Impact on Nestlé Single-Use Plastic Water Bottle Repurchase Intentions in Pakistan SV Khemani, M Ali, S Kashif Journal of Asian Development Studies 14 (2), 1893-1905, 2025 | | 2025 |
Huma AmirAssistant Professor MarketingVerified email at iba.edu.pk
