| Vertical control with bilateral contracts DP O'Brien, G Shaffer The RAND Journal of Economics, 299-308, 1992 | 586 | 1992 |
| Competitive coupon targeting G Shaffer, ZJ Zhang Marketing Science 14 (4), 395-416, 1995 | 518 | 1995 |
| Slotting allowances and resale price maintenance: a comparison of facilitating practices G Shaffer The RAND journal of economics, 120-135, 1991 | 496 | 1991 |
| Competitive one-to-one promotions G Shaffer, ZJ Zhang Management Science 48 (9), 1143-1160, 2002 | 412 | 2002 |
| Pay to switch or pay to stay: preference‐based price discrimination in markets with switching costs G Shaffer, ZJ Zhang Journal of Economics & Management Strategy 9 (3), 397-424, 2000 | 357 | 2000 |
| Retail mergers, buyer power and product variety R Inderst, G Shaffer The Economic Journal 117 (516), 45-67, 2007 | 285 | 2007 |
| Unequal treatment of identical agents in Cournot equilibrium SW Salant, G Shaffer American Economic Review 89 (3), 585-604, 1999 | 255 | 1999 |
| Optimal asymmetric strategies in research joint ventures SW Salant, G Shaffer International Journal of Industrial Organization 16 (2), 195-208, 1998 | 254 | 1998 |
| Nonlinear supply contracts, exclusive dealing, and equilibrium market foreclosure DP O'Brien, G Shaffer Journal of Economics & Management Strategy 6 (4), 755-785, 1997 | 244 | 1997 |
| Upfront payments and exclusion in downstream markets LM Marx, G Shaffer The RAND Journal of Economics 38 (3), 823-843, 2007 | 212 | 2007 |
| Hassle costs: the Achilles' heel of price‐matching guarantees M Hviid, G Shaffer Journal of Economics & Management Strategy 8 (4), 489-521, 1999 | 194 | 1999 |
| All‐units discounts in retail contracts S Kolay, G Shaffer, JA Ordover Journal of Economics & Management Strategy 13 (3), 429-459, 2004 | 167 | 2004 |
| Apple's agency model and the role of most‐favored‐nation clauses Ø Foros, HJ Kind, G Shaffer The RAND Journal of Economics 48 (3), 673-703, 2017 | 148* | 2017 |
| When good news about your rival is good for you: The effect of third-party information on the division of channel profits G Shaffer, F Zettelmeyer Marketing Science 21 (3), 273-293, 2002 | 145* | 2002 |
| Market power, price discrimination, and allocative efficiency in intermediate‐goods markets R Inderst, G Shaffer The RAND Journal of Economics 40 (4), 658-672, 2009 | 144 | 2009 |
| Slotting allowances and scarce shelf space LM Marx, G Shaffer Journal of Economics & Management Strategy 19 (3), 575-603, 2010 | 137 | 2010 |
| On the incidence and variety of low-price guarantees M Arbatskaya, M Hviid, G Shaffer The Journal of Law and Economics 47 (1), 307-332, 2004 | 131 | 2004 |
| The welfare effects of forbidding discriminatory discounts: A secondary line analysis of Robinson-Patman DP O'Brien, G Shaffer The Journal of Law, Economics, and Organization 10 (2), 296-318, 1994 | 128 | 1994 |
| Advertising in a distribution channel G Shaffer, F Zettelmeyer Marketing Science 23 (4), 619-628, 2004 | 112 | 2004 |
| On the dampening-of-competition effect of exclusive dealing DP O'Brien, G Shaffer The Journal of Industrial Economics, 215-221, 1993 | 111 | 1993 |
Leslie MarxDuke UniversityVerified email at duke.edu
