| Fourth generation NGOs: Communication strategies in social campaigning and resource mobilization HT Duong Journal of Nonprofit & Public Sector Marketing 29 (2), 119-147, 2017 | 64 | 2017 |
| Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders HT Vu, TT Lee, HT Duong, B Barnett Journalism & Mass Communication Quarterly 95 (3), 565-587, 2018 | 57 | 2018 |
| Risk perception and COVID-19 preventive behaviors: Application of the integrative model of behavioral prediction HT Duong, HT Nguyen, SJ McFarlane, LTV Nguyen The Social Science Journal 61 (4), 873-886, 2024 | 54 | 2024 |
| Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication HT Duong, LTV Nguyen, SJ McFarlane, HT Nguyen, KT Nguyen Health Communication 38 (2), 394-401, 2023 | 54 | 2023 |
| Addicted to smoking or addicted to nicotine?: A focus group study on perceptions of nicotine and addiction among US adult current smokers, former smokers, non-smokers, and dual … EE Loud, HT Duong, K Henderson, R Reynolds, D Ashley, JF Thrasher, ... Addiction 117 (2), 472-481, 2022 | 39 | 2022 |
| Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception Y Liu, HT Duong, HT Nguyen Atlantic Journal of Communication 30 (5), 467-480, 2022 | 38 | 2022 |
| Vaping in the news: The influence of news exposure on perceived e-cigarette use norms HT Duong, J Liu American Journal of Health Education 50 (1), 25-39, 2019 | 38 | 2019 |
| Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour HT Duong, L Parker Journal of Social Marketing 8 (3), 314-332, 2018 | 38 | 2018 |
| With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception HT Duong, LTV Nguyen, HT Vu Journal of Social Marketing 10 (1), 18-37, 2020 | 36 | 2020 |
| Are smokers scared by COVID-19 risk? How fear and comparative optimism influence smokers’ intentions to take measures to quit smoking HT Duong, ZB Massey, V Churchill, L Popova PloS One 16 (12), 1-17, 2021 | 32 | 2021 |
| Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management HT Duong, HT Vu, N Nguyen International Journal of Strategic Communication 13 (2), 133-151, 2019 | 30 | 2019 |
| But I AM normal: Safe? driving in Vietnam HT Duong, L Brennan, L Parker, M Florian Journal of Social Marketing 5 (2), 105-124, 2015 | 28* | 2015 |
| Examining sources of social norms supporting child corporal punishment among low-income Black, Latino, and White parents HT Duong, JM Monahan, LMM Kollar, J Klevens Health Communication 37 (11), 1413-1422, 2022 | 24 | 2022 |
| Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate HT Duong, HT Vu, LTV Nguyen Health Communication 36 (7), 909-919, 2021 | 24 | 2021 |
| Self expression versus the environment: Attitudes in conflict L Parker, T Aleti, L Brennan, HT Duong, D Nguyen Young Consumers 15 (2), 138-152, 2014 | 23 | 2014 |
| "It brings light to what you really put into your body": A focus group study of reactions to messages about nicotine reduction in cigarettes. HT Duong, EM Loud, JF Thrasher, K Henderson, DL Ashley, L Popova Tobacco Control 31 (5), 649-654, 2022 | 22 | 2022 |
| Examining reactions to smoking and COVID-19 risk messages: An experimental study with people who smoke ZB Massey, HT Duong, VM Churchill, L Popova International Journal of Drug Policy 102, 1-8, 2022 | 21 | 2022 |
| Identifying knowledge, self-efficacy, and response efficacy of alternative discipline strategies among low-income Black, Latino, and White parents HT Duong, JL Monahan, LMM Kollar, J Klevens Health Education Research 36 (2), 192-205, 2021 | 17 | 2021 |
| A role (in) congruity study on Vietnamese journalists’ perception of female and male leadership HT Vu, HT Duong, B Barnett, TT Lee Asian Journal of Communication 27 (6), 648-664, 2017 | 17 | 2017 |
| 'Delicate and Durable:' An analysis of women’s leadership and media practices in Vietnam HT Vu, B Barnett, HT Duong, TT Lee International Journal of Media & Cultural Politics 15 (1), 87-108, 2019 | 15 | 2019 |
Lucy Popova, PhDGeorgia State UniversityVerified email at gsu.edu
