| Current issue in tourism: The authentic tourist I Yeoman, D Brass, U McMahon-Beattie Tourism management 28 (4), 1128-1138, 2007 | 551 | 2007 |
| Festival and events management I Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie Routledge, 2012 | 548 | 2012 |
| Luxury markets and premium pricing I Yeoman, U McMahon-Beattie Journal of Revenue and Pricing Management 4 (4), 319-328, 2006 | 377 | 2006 |
| Yield management: an overview K Donaghy, U McMahon, D McDowell International journal of hospitality management 14 (2), 139-150, 1995 | 280 | 1995 |
| The heritage tourist: An understanding of the visitor experience at heritage attractions J Kempiak, L Hollywood, P Bolan, U McMahon-Beattie International Journal of Heritage Studies 23 (4), 375-392, 2017 | 274 | 2017 |
| The future of food tourism I Yeoman, U McMahon-Beatte Journal of Tourism Futures 2 (1), 95-98, 2016 | 197 | 2016 |
| Yield management: strategies for the service industries A Ingold, U McMahon-Beattie, I Yeoman Thompson Learning, 2001 | 171 | 2001 |
| A structural analysis of hotel sector loyalty programmes A Palmer, U McMahon‐Beattie, R Beggs International Journal of Contemporary Hospitality Management 12 (1), 54-60, 2000 | 167 | 2000 |
| Maximizing the hospitality management student work placementexperience: a case study U McMahon, U Quinn Education+ Training 37 (4), 13-17, 1995 | 140 | 1995 |
| Oil depletion: What does this mean for Scottish tourism? I Yeoman, JJ Lennon, A Blake, M Galt, C Greenwood, U McMahon-Beattie Tourism Management 28 (5), 1354-1365, 2007 | 138 | 2007 |
| Revenue management: A practical pricing perspective I Yeoman, U McMahon-Beattie Springer, 2010 | 115 | 2010 |
| Revenue management and pricing: Case studies and applications I Yeoman, U McMahon-Beattie Thompson Learning, 2004 | 113 | 2004 |
| Tomorrow's: World, consumer and tourist I Yeoman, C Munro, U McMahon-Beattie Journal of Vacation Marketing 12 (2), 174-190, 2006 | 111 | 2006 |
| The future of luxury: mega drivers, new faces and scenarios I Yeoman, U McMahon-Beattie Journal of Revenue and Pricing Management 17 (4), 204-217, 2018 | 104 | 2018 |
| Technology, society, and visioning the future of music festivals M Robertson, I Yeoman, KA Smith, U McMahon-Beattie Event Management 19 (4), 567-587, 2015 | 102 | 2015 |
| Implementing yield management: lessons from the hotel sector K Donaghy, U McMahon‐Beattie, D McDowell International Journal of Contemporary Hospitality Management 9 (2), 50-54, 1997 | 96 | 1997 |
| The future of food tourism: Foodies, experiences, exclusivity, visions and political capital I Yeoman, U McMahon-Beattie, K Fields Channel View Publications, 2015 | 95 | 2015 |
| The experience economy: Micro trends IS Yeoman, U McMahon-Beattie Journal of Tourism Futures 5 (2), 114-119, 2019 | 94 | 2019 |
| The future of events & festivals I Yeoman, M Robertson, U McMahon-Beattie, KA Smith, E Backer Routledge, 2015 | 91 | 2015 |
| Influences on loyalty programme effectiveness: a conceptual framework and case study investigation A Palmer, U Mcmahon-Beattie, R Beggs Journal of Strategic Marketing 8 (1), 47-66, 2000 | 85 | 2000 |
