| Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods F Dost, U Phieler, M Haenlein, B Libai Journal of Marketing 83 (2), 62-81, 2019 | 166 | 2019 |
| Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign F Dost, U Phieler ICIS 2018 Proceedings, 1-17, 2018 | 3 | 2018 |
| How To Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Engagement, Sales, And Return-On-Investment F Dost, U Phieler American Marketing Association, 2023 | 1 | 2023 |
| Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment U Phieler, F Dost | 1 | 2023 |
| How Public's Reception of Corporate Social Advocacy Moderates CSA's Effect on Brand Health U Phieler Proceedings of the 54th European Marketing Academy, 2025 | | 2025 |
| The Dual Role of Crowd Engagement in Seeding Campaigns U Phieler, F Dost ISMS Marketing Science Conference, 2024 | | 2024 |
| How Consistency in Corporate Social Advocacy Affects Brand's Social Media Engagement & Reputation U Phieler BERD@NFDI Young Scientist Colloquium, 2024 | | 2024 |
| How To Set Up Seeded Marketing Campaigns with Offline‒Focused Nano‒Influencers That Create Activity, Sales, & Return‒On‒Investment U Phieler, F Dost AMA Winter Academic Conference, 2023 | | 2023 |
| Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects U Phieler, F Dost INFORMS Marketing Science Conference, 2019 | | 2019 |
| Integrating Seeded Marketing Campaigns into the Marketing Plan F Dost, U Phieler, M Haenlein 47th EMAC Annual Conference, 2018 | | 2018 |
| How Seeded Marketing Campaign Size, Content, and Duration Drive Sales U Phieler, F Dost 47th EMAC Annual Conference, 2018 | | 2018 |
