| Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust SF Waites, JL Stevens, T Hancock Journal of Consumer Behaviour 19 (6), 632-644, 2020 | 54 | 2020 |
| Eat green, get lean: Promoting sustainability reduces consumption A Farmer, M Breazeale, JL Stevens, SF Waites Journal of Public Policy & Marketing 36 (2), 299-312, 2017 | 41 | 2017 |
| Thinking, feeling, and giving: The effects of scope and valuation on consumer donations J Hasford, A Farmer, SF Waites International Journal of Research in Marketing 32 (4), 435-438, 2015 | 26 | 2015 |
| How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure? T Hancock, SF Waites, CM Johnson, JL Stevens Journal of Consumer Marketing 40 (6), 721-733, 2023 | 16 | 2023 |
| Influence of social media posts on service performance C Esmark Jones, S Waites, J Stevens Journal of Services Marketing 36 (2), 283-296, 2022 | 12 | 2022 |
| Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors SF Waites, JL Stevens, T Hancock Journal of Retailing and Consumer Services 72, 103277, 2023 | 9 | 2023 |
| Experience identification: connecting online engagement to offline loyalty JL Stevens, MR Gleim, SF Waites Journal of Services Marketing 38 (8), 1012-1029, 2024 | 7 | 2024 |
| Teach a man to fish: The use of autonomous aid in eliciting donations SF Waites, A Farmer, J Hasford, R Welden Journal of Marketing Research 60 (5), 950-967, 2023 | 7 | 2023 |
| Good people good planet: Investigating the interconnection between social and environmental sustainability SF Waites, A Farmer, J Collier Journal of Business Research 184, 114897, 2024 | 6 | 2024 |
| The effects of dual branding rumors on consumers’ national and store brand evaluations A Cascio, SF Waites, R Moore, M Moore, DW Vorhies, JP Bentley Journal of Marketing Theory and Practice 31 (3), 316-333, 2023 | 6 | 2023 |
| May I have your attention please? The effectiveness of attention checks in validity assessment SF Waites, N Ponder Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 6 | 2016 |
| Building toward a solid foundation: The effect of thinking concretely about the future SF Waites, A Farmer, CL Esmark Jones Journal of Consumer Affairs 55 (1), 254-273, 2021 | 5 | 2021 |
| The influence of dual branding information on consumer evaluations SF Waites, A White, R Moore, M Moore, DW Vorhies, JP Bentley Journal of Marketing Development and Competitiveness 11 (3), 10-20, 2017 | 5 | 2017 |
| Decoding ESG: Consumer Perceptions, Ethical Signals and Financial Outcomes SF Waites Journal of Risk and Financial Management 18 (7), 361, 2025 | 3 | 2025 |
| There’s never enough: A taxonomy of online retail scarcity cues T Hancock, JL Stevens, SF Waites | 2 | 2018 |
| Retail Reimagined: A Blueprint for Trauma-Informed Customer Experiences S Waites | 1 | 2024 |
| All or Nothing: An Investigation of the Interconnection between Social and Environmental Sustainability SF Waites Mississippi State University, 2018 | | 2018 |
| Well That’s Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract C Barney, C Esmark, S Waites Academy of Marketing Science Annual Conference, 253-254, 2017 | | 2017 |
| Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract) A Farmer, SF Waites Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations A White, S Waites, R Moore, M Moore, DW Vorhies Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
