| Personalization–privacy paradox and consumer conflict with the use of location-based mobile commerce JM Lee, JY Rha Computers in Human Behavior 63, 453-462, 2016 | 236 | 2016 |
| The effect of self-control mechanisms on household saving behavior JY Rha, CP Montalto, SD Hanna Journal of Financial Counseling and Planning 17 (2), 2006 | 222 | 2006 |
| Understanding the role of user resistance on mobile learning usage among university students HJ Kim, JM Lee, JY Rha Computers & Education 113, 108-118, 2017 | 194 | 2017 |
| Determinants of mobile payment usage and the moderating effect of gender: Extending the UTAUT model with privacy risk JM Lee, B Lee, JY Rha International Journal of Electronic Commerce Studies 10 (1), 43-64, 2019 | 143 | 2019 |
| The mental accounting of time P Rajagopal, JY Rha Journal of Economic Psychology 30 (5), 772-781, 2009 | 142 | 2009 |
| Toward a composite measure of green consumption: an exploratory study using a Korean sample SY Kim, J Yeo, SH Sohn, JY Rha, S Choi, A Choi, S Shin Journal of family and economic issues 33 (2), 199-214, 2012 | 133 | 2012 |
| The Internet and the consumer: Countervailing power revisited JY Rha, R Widdows Prometheus 20 (2), 107-118, 2002 | 53 | 2002 |
| Toward a digital goods consumer competence index: an exploratory study HY Park, JY Rha, R Widdows Family and Consumer Sciences Research Journal 40 (2), 184-199, 2011 | 49 | 2011 |
| Measuring and mapping consumption values M Koo, RD Kim, SY Kim, JY Rha, JS Yeo, HC Choe Journal of Consumer Studies 26 (6), 235-266, 2015 | 40 | 2015 |
| How do consumers search for information in multi-channel environment?: Consumer typology based on their choice of information channel AY Choi, JY Rha Journal of Consumer Studies 23 (2), 135-164, 2012 | 36 | 2012 |
| Consumers’ usage of online social networks: Application of use-diffusion model JY Rha Journal of Consumer Studies 21 (2), 443-472, 2010 | 34 | 2010 |
| Consumers' online information search for a new restaurant for dining-out: A comparison of US and Taiwan consumers LT Bei, EYI Chen, JY Rha, R Widdows Journal of Foodservice Business Research 6 (3), 15-36, 2004 | 34 | 2004 |
| E-consumerism as a tool for empowerment JY Rha, R Widdows, NH Hooker, CP Montalto Journal of Consumer Education 19 (20), 61-69, 2002 | 32 | 2002 |
| COVID-19 and changes in Korean consumers' dietary attitudes and behaviors JY Rha, B Lee, Y Nam, J Yoon Nutrition Research and Practice 15 (Suppl 1), S94-S109, 2021 | 31 | 2021 |
| Predicting the drivers of the intention to use mobile learning in South Korea. HJ Kim, JY Rha International Journal of Interactive Mobile Technologies 12 (1), 2018 | 31 | 2018 |
| Consumers' channel choice and channel positioning in multichannel environment JM Lee, JY Rha Journal of consumer policy studies 41, 143-169, 2012 | 29 | 2012 |
| Online footsteps to purchase: Exploring consumer behaviors on online shopping sites M Lee, T Ha, J Han, JY Rha, TT Kwon Proceedings of the ACM web science conference, 1-10, 2015 | 24 | 2015 |
| Green consumption competency: A conceptual model of its framework and components SH Sohn, K Kim, JY Rha, SA Choi Consumer Policy and Education Review 6 (3), 95-119, 2010 | 21 | 2010 |
| Sharing topics in pinterest: understanding content creation and diffusion behaviors J Han, D Choi, AY Choi, J Choi, T Chung, TT Kwon, JY Rha, CN Chuah Proceedings of the 2015 ACM on Conference on Online Social Networks, 245-255, 2015 | 20 | 2015 |
| How consumers differently perceive about green market environments: Across different consumer groups in green attitude-behaviour dimension SY Kim, JY Rha International Journal of Human Ecology 15 (2), 43-57, 2014 | 20 | 2014 |
