| Managing brands in the social media environment S Gensler, F Völckner, Y Liu-Thompkins, C Wiertz Journal of interactive marketing 27 (4), 242-256, 2013 | 1812 | 2013 |
| Social capital production in a virtual P3 community C Mathwick, C Wiertz, K De Ruyter Journal of consumer research 34 (6), 832-849, 2008 | 1023 | 2008 |
| Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities C Wiertz, K de Ruyter Organization studies 28 (3), 347-376, 2007 | 916 | 2007 |
| Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies T Hennig-Thurau, C Wiertz, F Feldhaus Journal of the Academy of Marketing Science 43 (3), 375-394, 2015 | 664 | 2015 |
| Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communities UM Dholakia, V Blazevic, C Wiertz, R Algesheimer Journal of service research 12 (2), 208-226, 2009 | 443 | 2009 |
| Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success A Marchand, T Hennig-Thurau, C Wiertz International Journal of Research in Marketing 34 (2), 336-354, 2017 | 221 | 2017 |
| Toward a theory of repeat purchase drivers for consumer services M Paul, T Hennig-Thurau, DD Gremler, KP Gwinner, C Wiertz Journal of the Academy of Marketing Science 37 (2), 215-237, 2009 | 197 | 2009 |
| Cooperating for service excellence in multichannel service systems: An empirical assessment C Wiertz, K De Ruyter, C Keen, S Streukens Journal of Business Research 57 (4), 424-436, 2004 | 160 | 2004 |
| GOSIP in cyberspace: Conceptualization and scale development for general online social interaction propensity V Blazevic, C Wiertz, J Cotte, K De Ruyter, DI Keeling Journal of Interactive Marketing 28 (2), 87-100, 2014 | 137 | 2014 |
| Exploring consumptive moments of value‐creating practice in online community BJ Hartmann, C Wiertz, EJ Arnould Psychology & Marketing 32 (3), 319-340, 2015 | 132 | 2015 |
| Advertising to early trend propagators: Evidence from Twitter A Lambrecht, C Tucker, C Wiertz Marketing Science 37 (2), 177-199, 2018 | 115* | 2018 |
| Blame it on Hollywood: The influence of films on Paris as product location A Gkritzali, J Lampel, C Wiertz Journal of business research 69 (7), 2363-2370, 2016 | 48 | 2016 |
| Predicted adoption rates of contact tracing app configurations-insights from a choice-based conjoint study with a representative sample of the UK population C Wiertz, A Banerjee, OA Acar, A Ghosh Available at SSRN 3589199, 2020 | 45 | 2020 |
| Online consumption communities: An introduction NE Stokburger‐Sauer, C Wiertz Psychology & Marketing 32 (3), 235-239, 2015 | 45 | 2015 |
| The impact of social media signals on supplier selection: insights from two experiments A Banerjee, JM Ries, C Wiertz International Journal of Operations & Production Management 40 (5), 531-552, 2020 | 42 | 2020 |
| The future of the business school: Finding hope in alternative pasts A Spicer, Z Jaser, C Wiertz Academy of Management Learning & Education 20 (3), 459-466, 2021 | 37 | 2021 |
| A balancing act: Governance in a virtual P3 community C Wiertz, C Mathwick, K De Ruyter, B Dellaert Advances in Consumer Research 37, 672-673, 2010 | 24 | 2010 |
| Adoption rates for contact tracing app configurations in Germany F Buder, A Dieckmann, V Manewitsch, H Dietrich, C Wiertz, A Banerjee, ... Nuremberg Institute for Market Decisions, 2020 | 12 | 2020 |
| Illuminating the dark: exploring the unintended consequences of digital marketing C Wiertz, C Kittinger-Rosanelli NIM Marketing Intelligence Review 13 (1), 10-17, 2021 | 8 | 2021 |
| Corona-Contact-Tracing-Apps: Zwischen Kooperationsbereitschaft und der Angst vor Big Brother A Dieckmann, F Buder, V Manewitsch, H Dietrich, C Wiertz, A Banerjee, ... Nürnberg Institut für Marktentscheidungen eV, 2020 | | 2020 |
