| Reconsidering Baron and Kenny: Myths and truths about mediation analysis X Zhao, JG Lynch, Q Chen Journal of Consumer Research 37 (2), 197-206, 2010 | 16372 | 2010 |
| Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood Journal of marketing 61 (3), 38-53, 1997 | 4386 | 1997 |
| Financial literacy, financial education, and downstream financial behaviors D Fernandes, JG Lynch Jr, RG Netemeyer Management science 60 (8), 1861-1883, 2014 | 3462 | 2014 |
| Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. JM Feldman, JG Lynch Journal of applied Psychology 73 (3), 421, 1988 | 3428 | 1988 |
| Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression SA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClelland Journal of marketing research 50 (2), 277-288, 2013 | 2220 | 2013 |
| Wine online: Search costs affect competition on price, quality, and distribution JG Lynch Jr, D Ariely Marketing science 19 (1), 83-103, 2000 | 1948 | 2000 |
| Memory and attentional factors in consumer choice: Concepts and research methods JG Lynch Jr, TK Srull Journal of consumer research 9 (1), 18-37, 1982 | 1155 | 1982 |
| How am I doing? Perceived financial well-being, its potential antecedents, and its relation to overall well-being RG Netemeyer, D Warmath, D Fernandes, JG Lynch Journal of Consumer Research 45 (1), 68-89, 2018 | 1095 | 2018 |
| On the external validity of experiments in consumer research JG Lynch Jr Journal of consumer Research 9 (3), 225-239, 1982 | 886 | 1982 |
| Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations JG Lynch Jr, H Marmorstein, MF Weigold Journal of Consumer Research 15 (2), 169-184, 1988 | 852 | 1988 |
| Memory and decision making JW Alba, JW Hutchinson, JG Lynch Handbook of consumer behavior, 1-49, 1991 | 821* | 1991 |
| Resource slack and propensity to discount delayed investments of time versus money. G Zauberman, JG Lynch Jr Journal of Experimental Psychology: General 134 (1), 23, 2005 | 638 | 2005 |
| Error detection by industry‐specialized teams during sequential audit review VE Owhoso, WF Messier, Jr, JG Lynch, Jr Journal of accounting research 40 (3), 883-900, 2002 | 632 | 2002 |
| Communication effects of advertising versus direct experience when both search and experience attributes are present AA Wright, JG Lynch Jr Journal of consumer research, 708-718, 1995 | 605 | 1995 |
| Prior knowledge and complacency in new product learning SL Wood, JG Lynch Jr Journal of Consumer Research 29 (3), 416-426, 2002 | 488 | 2002 |
| Theory and external validity JG Lynch Journal of the Academy of Marketing Science 27 (3), 367-376, 1999 | 446 | 1999 |
| Smart agents: When lower search costs for quality information increase price sensitivity K Diehl, LJ Kornish, JG Lynch Jr Journal of Consumer Research 30 (1), 56-71, 2003 | 385 | 2003 |
| A generalizable scale of propensity to plan: The long and the short of planning for time and for money JG Lynch Jr, RG Netemeyer, SA Spiller, A Zammit Journal of consumer research 37 (1), 108-128, 2010 | 382 | 2010 |
| Toward a reconciliation of market power and information theories of advertising effects on price elasticity A Mitra, JG Lynch Jr Journal of consumer research 21 (4), 644-659, 1995 | 369 | 1995 |
| Contrast effects in consumer judgments: Changes in mental representations or in the anchoring of rating scales? JG Lynch Jr, D Chakravarti, A Mitra Journal of Consumer Research 18 (3), 284-297, 1991 | 365 | 1991 |
Stephen A. SpillerProfessor of Marketing and Behavioral Decision Making, UCLA Anderson School of ManagementVerified email at anderson.ucla.edu
