| Country-of-origin and emerging countries: revisiting a complex relationship M Touzani, S Fatma, L Mouna Meriem Qualitative Market research: An international journal 18 (1), 48-68, 2015 | 56 | 2015 |
| Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries F Smaoui, F Abdellah Kilani, M Touzani Journal of Product & Brand Management 25 (2), 148-159, 2016 | 42 | 2016 |
| Brand engagement vs. brand attachment: which boundaries? F Smaoui, A Temessek Behi Micro & Macro Marketing 20 (2), 255-272, 2011 | 41 | 2011 |
| Les déterminants de l’attachement émotionnel à la marque: effet des variables relationnelles et des variables relatives au produit F Smaoui Proceedings of the 2008 Marketing Trends Congress, 17-19, 2008 | 30 | 2008 |
| Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times M Touzani, EC Hirschman, F Smaoui Journal of Macromarketing 36 (2), 215-228, 2016 | 28 | 2016 |
| Effet de l’origine perçue du nom de marque sur les perceptions du consommateur: cas du consommateur de pays émergents F Smaoui 8th International CONGRESS Marketing Trends, Paris 2007, 27, 2009 | 19 | 2009 |
| Being fashionable in today’s Tunisia: What about cultural identity F Smaoui, G Ghariani Handbook of Islamic marketing, 97-113, 2011 | 11 | 2011 |
| Socially responsible consumption in emerging markets: Do cultural values and religiosity matter? A Akremi, F Smaoui 8th Annual Conference of the EuroMed Academy of Business, 46-83, 2015 | 9 | 2015 |
| Story of cool: journey from the west to emerging Arab Countries H Zouaoui, F Smaoui Consumer culture theory 20, 73-84, 2019 | 8 | 2019 |
| La participation à une communauté virtuelle de marque: Antécédents, effets sur la fidélité à la marque et rôle de l’engagement affectif K Boughanmi, F Smaoui 15 ème colloque de l’Association Tunisienne de Marketing, 2017 | 8 | 2017 |
| Brand hate: a qualitative study on the extreme negative emotion toward the brand D Gharbi, F Smaoui 10th Annual Conference of the EuroMed Academy of Business, 2017 | 7 | 2017 |
| Effet de l'image du pays d'origine sur les prix auprès des consommateurs et des importateurs distributeurs: Application aux produits des PVD F Smaoui Cas des produits tunisiens sur le marché francais. Actes du Congres …, 2003 | 6 | 2003 |
| Making context matter: unraveling functional foods’ constructions by Tunisian consumers S Lakhdar, F Smaoui Qualitative Market Research: An International Journal 24 (4), 470-496, 2021 | 4 | 2021 |
| Does humour enhance facebook users' responses?: Study of the impact of humour on customers' engagement S Fatma, F Choura, MW Abassi, H Zouaoui Journal of Telecommunications and the Digital Economy 10 (2), 147-172, 2022 | 3 | 2022 |
| Questioning the empowerment discourse: the case of rural women in ecotourism in post-revolutionary Tunisia A Benali, A Belhaouane, F Smaoui Critical Tourism Studies Proceedings 2019 (1), 2019 | 3 | 2019 |
| The Response of Industrial Production to the Macroeconomic Factors: New Evidence for Tunisia F SMAOUI, F SMAOUI, N KAMMOUN GSJ 10 (9), 2022 | 2 | 2022 |
| The effect of cultural values and religiosity on socially responsible consumption A Akermi, F Smaoui Proceedings of the Marketing Spring Colloquy (MSC) 6, 22-34, 2016 | 2 | 2016 |
| L'image du pays d'origine à travers la chaîne de distribution internationale: cas des exportations des pays en voie de développement F Smaoui ANRT, Université Pierre Mendes France (Grenoble II), 2001 | 2 | 2001 |
| ‘Why Embrace Augmented Reality Beauty Filters?’: Delving into Young Women’s Motivations A Lakhal, N Montacer, F Smaoui International Conference on Digital Economy, 75-90, 2024 | 1 | 2024 |
| Beyond the Westernized Body: Constructing the Ideal Female Body Through Paradoxical Paradigms H Zouaoui, F Smaoui, RW Belk Advances in Consumer Research 48, 173-176, 2020 | 1 | 2020 |
