| Halal Malaysia Logo or Brand: The Hidden Gap WRBW Ismail, M Othman, RA Rahman, NH Kamarulzaman, SA Rahman Procedia Economics and Finance 37, 254-261, 2016 | 84 | 2016 |
| Consumer purchase intention toward online food delivery service: The implication for future research SAA Tarmazi, WRW Ismail, NASN Azmin, ARA Bakar Malaysian Journal of Social Sciences and Humanities (MJSSH) 6 (9), 347-354, 2021 | 23 | 2021 |
| Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach I Wan Ismail, W, M Othman, N Md Nor, F Badiuzaman, A, ... Journal of Islamic Marketing, 2020 | 14 | 2020 |
| Is sharing really caring? “Is sharing really caring?”: The impact of eWoM on halal tolerance among Malay Muslim consumers WR Wan Ismail, M Othman, RA Rahman, NH Kamarulzaman, ... Journal of Islamic Marketing 10 (2), 394-409, 2019 | 14 | 2019 |
| International tourist shopping styles in Kuala Lumpur A Azmi, AL Buliah, WRW Ismail Proceedings of the 2nd International Social Science Conference 2016, 2016 | 13 | 2016 |
| Halal Issues in Pastry and Bakery Products: The Halal Gatekeepers of Bakery Ingredients H Wan Ismail, W. R., Ramli, R. A., Mohd Zain, Z., Abdullah, H., Zulkifli, A ... Esteem Journal of Social Sciences and Humanities 4 (Special Issue – PitCH …, 2020 | 12 | 2020 |
| Adolescent's strategies and reverse influence in family food decision making. M Othman, HC Boo, WI Wan Rusni International Food Research Journal 20 (1), 2013 | 12 | 2013 |
| Assessing 360-degree guided virtual tour video as a viable tourism destination marketing tool: An affective appraisal theory approach A Ngelambong, D Abdullah, NHC Ahmat, L Nurlaela International Journal of Research and Innovation in Social Science 8 (2 …, 2024 | 8 | 2024 |
| Halal Malaysia brand equity mishap WRW Ismail, M Othman, NM Nor, AF Badiuzaman, N Nor Journal of Islamic Marketing 13 (1), 5-19, 2020 | 7 | 2020 |
| Understanding the challenges faced by hospitality managers during COVID-19 pandemic in Malaysia NHC Ahmat, S Rahamat, WRW Ismail, RA Ramli, A Baiomy Environment-Behaviour Proceedings Journal 7 (19), 183-188, 2022 | 6 | 2022 |
| Measuring the factors affecting hotel online reservation: a structural equation modeling approach FAM Radzi, WRW Ismail, NM Nor, HFA anderson Ngelambong, ... World Applied Sciences Journal, Service Experience and Innovation in …, 2017 | 6 | 2017 |
| THE INFLUENCE OF ISLAMIC BRANDING ON MUSLIM CONSUMERS' PURCHASE INTENTION SS Salleh, WRW Ismail, RA Ramli, N Abdullah Development (JISED) 9 (65), 148-160, 2024 | 3 | 2024 |
| Gen-Z online purchase intention of 0.0% alcohol beverages in Malaysia: a stimulus-organism-response perspective WI Wan Mustaffa, WR Wan Ismail Journal of Islamic Marketing, 2025 | 2 | 2025 |
| Pushing the Boundaries of Food Product Innovation Acceptance: A Case of Radical Ready-to-Eat Food Product Innovation in Malaysia WRW Ismail, NHC Ahmat, RA Ramli, S Handajani, A Ngelambong Information Management and Business Review 16 (3), 23-40, 2024 | 2 | 2024 |
| Trend-Driven Innovation for RTE Food Market: A Comparison Study Between Consumers from Malaysia and Indonesia NHC Ahmat, WRW Ismail, RA Ramli, S Handajani, A Ngelambong Information Management and Business Review 16 (3), 219-228, 2024 | 2 | 2024 |
| Consumer Purchase Intention Toward Instant Noodles A Mohammed, WR Wan Ismail, N Hashim, NH Mazlan International Journal of Accounting, Finance and Business 7 (41), 186-197, 2022 | 2 | 2022 |
| Conflicting Semiotic and Halal Cue Signal for Halal Malaysia Brand Equity WR Wan Ismail, M Othman, RA Rahman, NH Kamarulzaman, ... Proceedings of the 3rd International Halal Conference (INHAC 2016), 119-129, 2018 | 2 | 2018 |
| Low calorie cake: the impact of stevia application in baking product AH Zulkifli, WRW Ismail, S Bachok, N Baba An International Multi-Disciplinary Graduate Conference of Terengganu (GraCe …, 2016 | 2 | 2016 |
| A Systematic Literature Review on the Role of Internships in Shaping Career Intentions in Hospitality Z Hamizi, N Din, WRW Ismail, M Devi Environment-Behaviour Proceedings Journal 10 (33), 337-343, 2025 | 1 | 2025 |
| Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure WRW Ismail, NH Mazlan, N Rahim, ARA Bakar Environment-Behaviour Proceedings Journal 8 (SI14), 97-104, 2023 | 1 | 2023 |
