| Customer relationship management and customer service A Berndt, A Brink Juta and company Ltd, 2004 | 223 | 2004 |
| Marketing research A Berndt, D Petzer Heinemann, 2012 | 211 | 2012 |
| Relationship marketing and customer relationship management A Brink, A Berndt Juta and Company Ltd, 2008 | 195 | 2008 |
| Brand avoidance among Generation Y consumers Z Knittel, K Beurer, A Berndt Qualitative Market Research: An International Journal 19 (1), 27-43, 2016 | 194 | 2016 |
| Investigating service quality dimensions in South African motor vehicle servicing A Berndt African Journal of Marketing Management 1 (1), 1-9, 2009 | 100 | 2009 |
| Implementing a customer relationship management programme in an emerging market A Berndt, F Herbst, L Roux Journal of global business and technology 1 (2), 81-89, 2005 | 92 | 2005 |
| Readiness for banking technologies in developing countries AD Berndt, SG Saunders, DJ Petzer Southern African business review 14 (3), 2010 | 87 | 2010 |
| The effect of changes in servicescape and service quality perceptions in a maternity unit M Holder, A Berndt International journal of health care quality assurance 24 (5), 389-405, 2011 | 80 | 2011 |
| Applied strategic marketing C Jooste, J Strydom, A Berndt, F du Plessis Pearson, 2012 | 79 | 2012 |
| Shedding light on the use of single and multisensory cues and their effect on consumer behaviours M Helmefalk, A Berndt International Journal of Retail & Distribution Management 46 (11/12), 1077-1091, 2018 | 64 | 2018 |
| Relationship marketing and customer relationship management A Berndt, M Tait Juta, 2012 | 62 | 2012 |
| Critical success factors for franchised restaurants entering the Kenyan market: franchisors’ perspective L Gikonyo, A Berndt, J Wadawi SAGE Open 5 (4), 2158244015614378, 2015 | 41 | 2015 |
| Brand avoidance–a services perspective A Berndt, DJ Petzer, P Mostert European Business Review 31 (2), 179-196, 2019 | 39 | 2019 |
| Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures N Arshad, A Berndt Journal of Enterprising Communities: People and Places in the Global Economy …, 2023 | 38 | 2023 |
| Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers J Cestino, A Berndt Journal of media business studies 14 (3), 188-216, 2017 | 37 | 2017 |
| The use of technology in customer relationship management (CRM) M Viljoen, JA Bennett, AD Berndt, CR Van Zyl Acta Commercii 5 (1), 106-116, 2005 | 37 | 2005 |
| Crowdfunding in the African context: A new way to fund ventures A Berndt Entrepreneurship and SME Management across Africa: Context, Challenges …, 2016 | 34 | 2016 |
| Marketing: fresh perspectives HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ... Cape Town: Pearson Prentice Hall, 2006 | 33 | 2006 |
| Open or delete: Decision-makers’ attitudes toward e-mail marketing messages M Andersson, M Fredriksson, A Berndt Advances in Social Sciences Research Journal 1 (3), 133-144, 2014 | 32 | 2014 |
| Managerial challenges in South Africa CH Mayer, L Louw European Business Review 23 (6), 572-591, 2011 | 29 | 2011 |
Prof Corne MeintjesAssociate Professor, University of JohannesburgVerified email at uj.ac.za
