| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International journal of information management 59, 102168, 2021 | 4439 | 2021 |
| Social media marketing: Who is watching the watchers? J Jacobson, A Gruzd, Á Hernández-García Journal of retailing and consumer services 53, 101774, 2020 | 596 | 2020 |
| You are a brand: social media managers’ personal branding and “the future audience” J Jacobson Journal of Product & Brand Management 29 (6), 715-727, 2020 | 298 | 2020 |
| Sustainable fashion social media influencers and content creation calibration J Jacobson, B Harrison International Journal of Advertising, 1-28, 2022 | 248 | 2022 |
| Hungry for the job: gender, unpaid internships, and the creative industries LR Shade, J Jacobson The Sociological Review 63, 188-205, 2015 | 187 | 2015 |
| Journalists’ use of social media to infer public opinion: The citizens’ perspective E Dubois, A Gruzd, J Jacobson Social science computer review 38 (1), 57-74, 2020 | 122 | 2020 |
| Predicting social media engagement with computer vision: An examination of food marketing on Instagram M Philp, J Jacobson, E Pancer Journal of Business Research 149, 736-747, 2022 | 121 | 2022 |
| The state of social media in Canada 2017 A Gruzd, J Jacobson, P Mai, E Dubois Gruzd, Jacobson, Mai, & Dubois.(2018). The State of Social Media in Canada, 2017 | 105 | 2017 |
| Employees as influencers: measuring employee brand equity in a social media age D Smith, J Jacobson, JL Rudkowski Journal of Product & Brand Management 30 (6), 834-853, 2021 | 103 | 2021 |
| Social media and mHealth technology for cancer screening: systematic review and meta-analysis A Ruco, F Dossa, J Tinmouth, D Llovet, J Jacobson, T Kishibe, N Baxter Journal of Medical Internet Research 23 (7), e26759, 2021 | 101 | 2021 |
| Social media for social good or evil: An introduction J Hemsley, J Jacobson, A Gruzd, P Mai Social Media+ Society 4 (3), 2056305118786719, 2018 | 101 | 2018 |
| Cybervetting job applicants on social media: the new normal? J Jacobson, A Gruzd Ethics and Information Technology 22 (2), 175-195, 2020 | 67 | 2020 |
| Aging with technology: Seniors and mobile connections J Jacobson, CZ Lin, R McEwen Canadian Journal of Communication 42 (2), 331-357, 2017 | 63 | 2017 |
| Understanding communities in an age of social media: the good, the bad, and the complicated A Gruzd, J Jacobson, B Wellman, P Mai Information, Communication & Society 19 (9), 1187-1193, 2016 | 59 | 2016 |
| Pup-ularity contest: The advertising practices of popular animal influencers on Instagram J Jacobson, J Hodson, R Mittelman Technological Forecasting and Social Change 174, 121226, 2022 | 56 | 2022 |
| Movember: Twitter conversations of a hairy social movement J Jacobson, C Mascaro Social Media+ Society 2 (2), 2056305116637103, 2016 | 47 | 2016 |
| Cybervetting and the public life of social media data A Gruzd, J Jacobson, E Dubois Social Media+ Society 6 (2), 2056305120915618, 2020 | 46 | 2020 |
| Sponsorship disclosure in social media influencer marketing: The algorithmic and non-algorithmic barriers R Musiyiwa, J Jacobson Social Media+ Society 9 (3), 20563051231196870, 2023 | 43 | 2023 |
| To troll or not to troll: Young adults’ anti-social behaviour on social media FB Soares, A Gruzd, J Jacobson, J Hodson PLoS one 18 (5), e0284374, 2023 | 38 | 2023 |
| Virtual reality: A review and a new framework for integrated adoption OH Fares, J Aversa, SH Lee, J Jacobson International Journal of Consumer Studies 48 (2), e13040, 2024 | 36 | 2024 |
Anatoliy GruzdToronto Metropolitan University (formerly Ryerson University)Verified email at torontomu.ca
