| Brand experience and brand loyalty: is it a matter of emotions? RB Mostafa, T Kasamani Asia Pacific Journal of Marketing and Logistics 33 (4), 1033-1051, 2021 | 467 | 2021 |
| Antecedents and consequences of chatbot initial trust RB Mostafa, T Kasamani European Journal of Marketing 56 (6), 1748-1771, 2022 | 279 | 2022 |
| Mobile banking service quality: a new avenue for customer value co-creation RB Mostafa International Journal of Bank Marketing 38 (5), 1107-1132, 2020 | 213 | 2020 |
| A road to empowerment: social media use by women entrepreneurs in Egypt S Beninger, H Ajjan, RB Mostafa, VL Crittenden International Journal of Entrepreneurship and Small Business 27 (2-3), 308-332, 2016 | 159 | 2016 |
| Corporate Image A Service Recovery Perspective RB Mostafa, CR Lages, HA Shabbir, D Thwaites Journal of Service Research 18 (4), 468-483, 2015 | 157 | 2015 |
| The CURE scale: a multidimensional measure of service recovery strategy R Mostafa, C R. Lages, M Sääksjärvi Journal of Services Marketing 28 (4), 300-310, 2014 | 89 | 2014 |
| Empowering women entrepreneurs in emerging economies: A conceptual model H Ajjan, S Beninger, R Mostafa, VL Crittenden Organizations and Markets in Emerging Economies 5 (1), 16-30, 2014 | 86 | 2014 |
| Engaging Students via Social Media Is It Worth the Effort? RB Mostafa Journal of Marketing Education 37 (3), 144-159, 2015 | 81 | 2015 |
| Exploring the mechanism of consumer responses to CSR activities of Islamic banks: The mediating role of Islamic ethics fit RB Mostafa, F ElSahn International Journal of Bank Marketing 34 (6), 940-962, 2016 | 62 | 2016 |
| From social capital to consumer engagement: the mediating role of consumer e-empowerment RB Mostafa Journal of Research in Interactive Marketing 15 (2), 316-335, 2021 | 54 | 2021 |
| Value co-creation in industrial cities: a strategic source of competitive advantages RB Mostafa Journal of Strategic Marketing 24 (2), 144-167, 2016 | 52 | 2016 |
| Brand credibility and customer-based brand equity: a service recovery perspective A Rifi, RB Mostafa Journal of Financial Services Marketing 27 (1), 1-16, 2022 | 32 | 2022 |
| The dark side of virtual agents: Ohhh no! RB Mostafa, CR Lages, A Shaalan International Journal of Information Management 75 (April), 102721, 2024 | 26 | 2024 |
| Entrepreneurial motivation and firm performance in Lebanon RA Al, R Mostafa Go-to-Market Strategies for Women Entrepreneurs, 157-171, 2019 | 12 | 2019 |
| Does consumer empowerment enhance brand page stickiness? The role of brand page experience and brand love RB Mostafa, M Sobhy Temerak Journal of research in interactive marketing 18 (6), 1136-1154, 2024 | 10 | 2024 |
| The effect of salespeople skills on selling behaviors: The moderating role of social media RB Mostafa, T Kasamani Journal of Promotion Management 28 (7), 961-993, 2022 | 10 | 2022 |
| How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector? RB Mostafa, L Hamieh International Journal of Customer Relationship Marketing and Management …, 2022 | 10 | 2022 |
| Determinants of Online Purchase Intention of Apparel Products in Lebanon RB Mostafa, HN Hannouf International Journal of Online Marketing (IJOM) 12 (1), 1-18, 2022 | 10 | 2022 |
| Examining the indirect effect of corporate social responsibility on firm performance: an empirical study in Lebanon T Kasamani, R Mostafa Middle East Journal of Management 7 (1), 75-92, 2020 | 9 | 2020 |
| Does social media website really matter in enhancing student's retention intention? An application of Stimulus-Organism-Response framework RB Mostafa International Journal of Management in Education 13 (4), 397-416, 2019 | 9 | 2019 |
Cristiana Raquel LagesSchool of Economics and Management, University of MinhoVerified email at eeg.uminho.pt
