| Moralities in food and health research S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ... Journal of Marketing Management 30 (17-18), 1800-1832, 2014 | 127 | 2014 |
| Consumer acculturation, gender, and food: Romanian women in Italy between tradition and modernity Z Chytkova Consumption Markets & Culture 14 (3), 267-291, 2011 | 86 | 2011 |
| Segmenting the performing arts markets: The case of Czech National Theater attenders' motivations Z Chytkova, J Cerna, M Karlicek Journal of Competitiveness 4 (3), 2012 | 24 | 2012 |
| How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party A Lucarelli, G Fuschillo, Z Chytkova European Journal of Marketing 55 (4), 1130-1154, 2021 | 20 | 2021 |
| Benefits and pitfalls of online grocery shopping as perceived by the consumers: Evidence from the Czech Republic K Šarkovská, Z Chytková Privredna kretanja i ekonomska politika 27 (2 (143)), 35-58, 2019 | 16 | 2019 |
| Barriers of marketing effectiveness and efficiency within companies: a qualitative study M Karlíček, Z Chytková, L Tyll, H Mohelská E+ M. Ekonomie a Management 17 (4), 111-124, 2014 | 15 | 2014 |
| The role of marketing in multinational subsidiaries: standardization versus localization M Karlíček Technická univerzita v Liberci, 2013 | 14 | 2013 |
| Dominated cosmopolitanism: Consumer habitus dynamics among low-resource migrants Z Chytkova, D Kjeldgaard Journal of Consumer Research 50 (5), 1031-1051, 2024 | 10 | 2024 |
| The modern woman myth as a means of cosmopolitan cultural capital accumulation: A gendered acculturation perspective Z Chytkova, D Kjeldgaard Research in consumer behavior, 199-216, 2011 | 10 | 2011 |
| “We were working together, apart”: Shifting fundamentals of pandemic disrupted coworking environments M Orel, M Mayerhoffer, Z Chytkova European Management Journal 43 (1), 30-41, 2025 | 7 | 2025 |
| IMMIGRATION, GENDER AND CONSUMER ACCULTURATION: A journey into the meaningful world of food consumption practices of Romanian women in Italy. Z Chytkova Università degli Studi di Pisa, 2010 | 5 | 2010 |
| Marketing and the symbolic value of a performing arts institution: The case study of the Czech National Theatre Z Chytková, J Černá, M Karlíček Periodica Polytechnica Social and Management Sciences 24 (1), 25-33, 2016 | 4 | 2016 |
| Sociálněmarketingové programy na podporu zdravého životního stylu: možné teoretické přístupy Z Chytková, M Karlíček, M Hrkal Hygiena 56 (4), 127-131, 2011 | 3 | 2011 |
| She, who has the spoon, has the power: Immigrant Women’s Use of Food to Negotiate Power Relations Z Chytkova, N Özçaglar-Toulouse ACR North American Advances, 2010 | 3 | 2010 |
| The effect of socioeconomic classes on the subjective perception of economic situation R Tahal, Z Chytková, M Novinský Studia Commercialia Bratislavensia 9 (33), 102, 2016 | 2 | 2016 |
| The Role of Marketing in Corporations within the Post Communist Context: Perceptions of Marketing Managers in Czech Corporations M Karlícek, Z Chytková, J Fischer Studia Commercialia Bratislavensia 6 (21), 45, 2013 | 2 | 2013 |
| Kjeldgaard. D.(2012). Is Consumer Culture Good For Women? a Study of the Role of Consumer Culture in Disadvantaged Women’s Gender Role Negotiation Z Chytkova NA-Advances in Consumer Research 40, 854-855, 0 | 2 | |
| THE HEALTH* RELATED MARKET IN CZECH REPUBLIC AND DENMARK: AN EXPLORATION OF CONSUMPTION EXPERIENCES. Z Chytkova, DB Kristensen Central European Business Review 5 (3), 2016 | 1 | 2016 |
| Unwritten Rules Of" Instagrammable" Travel as a Status Symbol: Visual Analysis of Social Media Posts among Young Middle-Class Adults J Kovarova, Z Chytkova Central European Business Review 14 (4), 65, 2025 | | 2025 |
| ‘I don’t care if it’s the Third World War’: Czech cinemagoers during the COVID-19 pandemic J Hanzlík, P Szczepanik, K Čada, Z Chytková Studies in Eastern European Cinema 15 (1), 102-117, 2024 | | 2024 |
Miroslav KarlíčekVŠEVerified email at vse.cz
