| Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches V Shankar, D Grewal, S Sunder, B Fossen, K Peters, A Agarwal International Journal of research in Marketing 39 (2), 541-565, 2022 | 371 | 2022 |
| Television advertising and online word-of-mouth: An empirical investigation of social TV activity BL Fossen, DA Schweidel Marketing Science 36 (1), 105-123, 2017 | 126 | 2017 |
| Social TV, advertising, and sales: Are social shows good for advertisers? BL Fossen, DA Schweidel Marketing science 38 (2), 274-295, 2019 | 102 | 2019 |
| On the role of social media platforms in the creator economy A Bleier, BL Fossen, M Shapira International Journal of Research in Marketing 41 (3), 411-426, 2024 | 58 | 2024 |
| Measuring the impact of product placement with brand-related social media conversations and website traffic BL Fossen, DA Schweidel Marketing Science 38 (3), 481-499, 2019 | 47 | 2019 |
| Online program engagement and audience size during television ads BL Fossen, A Bleier Journal of the Academy of Marketing Science 49 (4), 743-761, 2021 | 22 | 2021 |
| Impact of political television advertisements on viewers’ response to subsequent advertisements BL Fossen, G Mallapragada, A De Marketing Science 40 (2), 305-324, 2021 | 22 | 2021 |
| Social TV: How social media activity interacts with TV advertising BL Fossen, DA Schweidel NIM Marketing Intelligence Review 9 (2), 31-36, 2017 | 15 | 2017 |
| The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election BL Fossen, K Donggwan, DA Schweidel, T Raphael Quantitative Marketing and Economics 20 (1), 1-37, 2022 | 14 | 2022 |
| Sociodemographic versus geographic proximity in the diffusion of online conversations BL Fossen, M Andrews, DA Schweidel Journal of the Association for Consumer Research 2 (2), 246-266, 2017 | 10 | 2017 |
| Examining brand strength of political candidates: a performance premium approach BL Fossen, DA Schweidel, M Lewis Customer Needs and Solutions 6 (3), 63-75, 2019 | 3 | 2019 |
| Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity BL Fossen, DA Schweidel Information Systems Research, 2025 | 1 | 2025 |
| EXPRESS: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work? BL Fossen, P Kim, I Chae Journal of Marketing, 00222429251350657, 0 | 1 | |
| The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work? BL Fossen, P Kim, I Chae JOURNAL OF MARKETING, 2025 | | 2025 |
| This We Promise You P Verlegh, B Fossen Journal of Interactive Marketing 59 (3), 231-233, 2024 | | 2024 |
| Special Session Summaries J Berger, WW Moe, DA Schweidel, MD Rocklage, RH Fazio, L Grewal, ... Advances in Consumer Research 47, 2019 | | 2019 |
| The Role of Online Word-of-Mouth in Brand Strategy BL Fossen | | 2016 |
David SchweidelGoizueta Business School, Emory UniversityVerified email at emory.edu
