| Social interactions in the metaverse: Framework, initial evidence, and research roadmap T Hennig-Thurau, DN Aliman, AM Herting, GP Cziehso, M Linder, ... Journal of the academy of marketing science 51 (4), 889-913, 2023 | 486 | 2023 |
| The Role of the Partner Brand’s Social Media Power in Brand Alliances AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau Journal of Marketing 82 (3), 25-44, 2018 | 209 | 2018 |
| Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? RV Kübler, A Colicev, KH Pauwels Journal of Interactive Marketing 50, 136-155, 2020 | 156 | 2020 |
| Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? RV Kübler, A Colicev, K Pauwels Journal of Interactive Marketing, 1-20, 2019 | 156 | 2019 |
| App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? R Kübler, K Pauwels, G Yildirim, T Fandrich Journal of Marketing 82 (5), 20-44, 2018 | 148 | 2018 |
| Battle of the brand fans: Impact of brand attack and defense on social media BE Ilhan, RV Kübler, KH Pauwels Journal of Interactive Marketing 43 (1), 33-51, 2018 | 128 | 2018 |
| Content valuation strategies for digital subscription platforms R Kübler, R Seifert, M Kandziora Journal of cultural economics 45 (2), 295-326, 2021 | 99 | 2021 |
| Faking or convincing: Why do some advertising campaigns win creativity awards? RV Kübler, D Proppe Business research 5 (1), 60-81, 2012 | 62 | 2012 |
| The impact of value-related crises on price and product-performance elasticities RV Kübler, M Langmaack, S Albers, WD Hoyer Journal of the Academy of Marketing Science 48, 776-794, 2020 | 45 | 2020 |
| The Impact of the COVID-19 pandemic on restaurant resilience: Lessons, generalizations, and ideas for future research K Karniouchina, K Sarangee, C Theokary, R Kübler Service Science 14 (2), 121-138, 2022 | 44 | 2022 |
| The effect of review images on review helpfulness: A contingency approach RV Kübler, L Lobschat, L Welke, H Van der Meij Journal of Retailing 100 (1), 5-23, 2024 | 34 | 2024 |
| Unstructured data research in business: Toward a structured approach E de Haan, M Padigar, S El Kihal, R Kübler, JE Wieringa Journal of Business Research 177, 114655, 2024 | 32 | 2024 |
| The value of real-time multisensory social interactions in the virtual-reality metaverse: Framework, empirical probes, and research roadmap T Hennig-Thurau, N Aliman, A Herting, G Cziehso, R Kübler, M Linder Empirical Probes, and Research Roadmap (July 1, 2022), 2022 | 25 | 2022 |
| Machine learning and big data RV Kübler, JE Wieringa, KH Pauwels Advanced methods for modeling markets, 631-670, 2017 | 18 | 2017 |
| Applied Marketing Analytics Using R G Yildirim, RV Kübler SAGE Publications Ltd 1, 392, 2023 | 15 | 2023 |
| The impact of product recall communication on brand image, brand attitude and perceived product quality RV Kübler, S Albers Brand Attitude and Perceived Product Quality (May 16, 2012), 2012 | 11 | 2012 |
| How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis R Kübler, K Pauwels, K Manke Available at SSRN 3661846, 2020 | 10 | 2020 |
| I like, I share, I vote: Mapping the dynamic system of political marketing RV Kübler, K Manke, K Pauwels Journal of Business Research 186, 115014, 2025 | 7 | 2025 |
| Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads B Ilhan, K Pauwels, R Kübler MSI Working Paper Series, 2016 | 6 | 2016 |
| Communication behavior of companies in product recalls without customer identification information RV Kübler, S Albers Marketing-Journal of Research and Management 6 (1), 19-30, 2010 | 6 | 2010 |
Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
