| The unfavorable economics of measuring the returns to advertising RA Lewis, JM Rao The Quarterly Journal of Economics 130 (4), 1941-1973, 2015 | 434* | 2015 |
| Econometrics of sampled networks A Chandrasekhar, R Lewis Unpublished manuscript, MIT.[422] 2 (7), 2011 | 408 | 2011 |
| Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo! RA Lewis, DH Reiley Quantitative Marketing and Economics 12 (3), 235-266, 2014 | 380* | 2014 |
| Large-scale in silico modeling of metabolic interactions between cell types in the human brain NE Lewis, G Schramm, A Bordbar, J Schellenberger, MP Andersen, ... Nature biotechnology 28 (12), 1279-1285, 2010 | 327 | 2010 |
| How do firms make money selling digital goods online? A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ... Marketing Letters 25 (3), 331-341, 2014 | 232 | 2014 |
| Ghost ads: Improving the economics of measuring online ad effectiveness GA Johnson, RA Lewis, EI Nubbemeyer Journal of Marketing Research 54 (6), 867-884, 2017 | 224 | 2017 |
| Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising RA Lewis, JM Rao, DH Reiley Proceedings of the 20th international conference on World wide web, 157-166, 2011 | 186 | 2011 |
| Display advertising’s competitive spillovers to consumer search R Lewis, D Nguyen Quantitative Marketing and Economics 13 (2), 93-115, 2015 | 138* | 2015 |
| Online and offline advertising campaign optimization T Bhatia, D Reiley, R Lewis, ET Bax, DV Kantak US Patent App. 12/726,683, 2011 | 129 | 2011 |
| When less is more: Data and power in advertising experiments GA Johnson, RA Lewis, DH Reiley Marketing Science 36 (1), 43-53, 2017 | 99 | 2017 |
| The online display ad effectiveness funnel & carryover: A meta-study of predicted ghost ad experiments GA Johnson, RA Lewis, EI Nubbemeyer Working paper, 2016 | 82* | 2016 |
| Location, location, location: Repetition and proximity increase advertising effectiveness G Johnson, RA Lewis, D Reiley Available at SSRN 2268215, 2016 | 76 | 2016 |
| Measuring the effects of advertising: The digital frontier R Lewis, JM Rao, DH Reiley Economic analysis of the digital economy, 191-218, 2015 | 75 | 2015 |
| Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior RA Lewis, DH Reiley | 69 | 2013 |
| Northern exposure: A field experiment measuring externalities between search advertisements DH Reiley, SM Li, RA Lewis Proceedings of the 11th ACM conference on Electronic commerce, 297-304, 2010 | 47 | 2010 |
| Advertising effectively influences older users: How field experiments can improve measurement and targeting RA Lewis, DH Reiley Review of Industrial Organization 44 (2), 147-159, 2014 | 46* | 2014 |
| Display advertising impact: Search lift and social influence P Papadimitriou, H Garcia-Molina, P Krishnamurthy, RA Lewis, DH Reiley Proceedings of the 17th ACM SIGKDD international conference on Knowledge …, 2011 | 46 | 2011 |
| Retail advertising works! measuring the effects of advertising on sales via a controlled experiment on yahoo! R Lewis, D Reiley Santa Clara, USA: Yahoo, 2009 | 46 | 2009 |
| Properties of the CUE estimator and a modification with moments J Hausman, K Menzel, R Lewis, W Newey Journal of Econometrics, 2011 | 43 | 2011 |
| Soul and machine (learning) D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ... Marketing Letters 31 (4), 393-404, 2020 | 41 | 2020 |
David ReileyAdjunct Professor, UC BerkeleyVerified email at davidreiley.com
