| Generic and brand advertising strategies in a dynamic duopoly FM Bass, A Krishnamoorthy, A Prasad, SP Sethi Marketing Science 24 (4), 556-568, 2005 | 274 | 2005 |
| Retail competition and cooperative advertising X He, A Krishnamoorthy, A Prasad, SP Sethi Operations Research Letters 39 (1), 11-16, 2011 | 143 | 2011 |
| Optimal pricing and advertising in a durable-good duopoly A Krishnamoorthy, A Prasad, SP Sethi European Journal of Operational Research 200 (2), 486-497, 2010 | 116 | 2010 |
| Co‐op advertising in dynamic retail oligopolies X He, A Krishnamoorthy, A Prasad, SP Sethi Decision Sciences 43 (1), 73-106, 2012 | 76 | 2012 |
| Scheduling sales force training: Theory and evidence A Krishnamoorthy, S Misra, A Prasad International Journal of Research in Marketing 22 (4), 427-440, 2005 | 63 | 2005 |
| Advertising competition with market expansion for finite horizon firms FM Bass, A Krishnamoorthy, A Prasad, SP Sethi | 44 | 2014 |
| “Call for Prices”: Strategic Implications of Raising Consumers' Costs PS Desai, A Krishnamoorthy, P Sainam Marketing Science 29 (1), 158-174, 2010 | 24 | 2010 |
| Advance sales of services: Using direct versus indirect channels PR Chennamaneni, R Desiraju, A Krishnamoorthy Journal of Service Research 20 (2), 135-151, 2017 | 14 | 2017 |
| Advertising cycling to manage exclusivity loss in fashion styles NI Bruce, A Krishnamoorthy, A Prasad Operations Research 70 (6), 3125-3142, 2022 | 6 | 2022 |
| Pricing cues and retail competition A Krishnamoorthy, P Sainam Journal of Retailing 101 (1), 55-67, 2025 | 1 | 2025 |
| Cross-Channel Advertising Allocation and Consumer Dynamics: An Empirical and Theoretical Investigation A Krishnamoorthy, F Sanaei, T Subramanian Kilts Center at Chicago Booth Marketing Data Center Paper, 2025 | | 2025 |
| The Financial Implications of Decisions Related to Choice of Contracting Techniques and the Influence on Contractor Performance A Krishnamoorthy Dias Technology Review 17 (1), 2020 | | 2020 |
| Advertising Competition with Market Expansion for Finite Horizon Firms A Krishnamoorthy, A Prasad, S Sethi | | 2008 |
| Essays on optimal marketing mix policies A Krishnamoorthy The University of Texas at Dallas, 2004 | | 2004 |
