| Understanding market agility for new product success with big data analytics N Hajli, M Tajvidi, A Gbadamosi, W Nadeem Industrial Marketing Management 86, 135-143, 2020 | 177 | 2020 |
| Cognitive dissonance: The implicit explication in low‐income consumers' shopping behaviour for “low‐involvement” grocery products A Gbadamosi International Journal of Retail & Distribution Management 37 (12), 1077-1095, 2009 | 157 | 2009 |
| Attitudes of Nigerians towards insurance services: An empirical study TO Yusuf, A Gbadamosi, D Hamadu African journal of accounting, economics, finance and banking research 4 (4), 2009 | 143 | 2009 |
| Entrepreneurship marketing A Gbadamosi Routledge, 2010 | 130 | 2010 |
| Religion, spirituality and entrepreneurship: The church as entrepreneurial space among British Africans S Nwankwo, A Gbadamosi, S Ojo Society and business review 7 (2), 149-167, 2012 | 124 | 2012 |
| Re‐branding Africa C Osei, A Gbadamosi Marketing Intelligence & Planning 29 (3), 284-304, 2011 | 101 | 2011 |
| Ethnic entrepreneurship: the myths of informal and illegal enterprises in the UK S Ojo, S Nwankwo, A Gbadamosi Entrepreneurship & Regional Development 25 (7-8), 587-611, 2013 | 99 | 2013 |
| Trust, religiosity, and relationship marketing: a conceptual overview of consumer brand loyalty RM Al Abdulrazak, A Gbadamosi Society and business review 12 (3), 320-339, 2017 | 94 | 2017 |
| Faith and entrepreneurship among the British African‐Caribbean: Intersections between religious and entrepreneurial values S Nwankwo, A Gbadamosi Journal of Small Business and Enterprise Development 20 (3), 618-633, 2013 | 87 | 2013 |
| Acculturation: An exploratory study of clothing consumption among Black African women in London (UK) A Gbadamosi Journal of Fashion Marketing and Management: An International Journal 16 (1 …, 2012 | 68 | 2012 |
| African diaspora entrepreneurs: Navigating entrepreneurial spaces in ‘home’and ‘host’countries S Ojo, S Nwankwo, A Gbadamosi The International Journal of Entrepreneurship and Innovation 14 (4), 289-299, 2013 | 61 | 2013 |
| Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers: revisiting the paradox A Gbadamosi Journal of Strategic Marketing 27 (4), 303-316, 2019 | 55 | 2019 |
| Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study A Gbadamosi Journal of Brand Management 22 (9), 737-754, 2015 | 55 | 2015 |
| Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) An empirical study A Gbadamosi Society and Business Review 10 (2), 150-169, 2015 | 55 | 2015 |
| Examining social media live stream’s influence on the consumer decision-making: A thematic analysis KA Fletcher, A Gbadamosi Electronic Commerce Research 24 (3), 2175-2205, 2024 | 54 | 2024 |
| Entrepreneurship and the informal sector: challenges and opportunities for African business development NO Madichie, A Gbadamosi, P Rwelamila Journal of African Business 22 (4), 441-447, 2021 | 54 | 2021 |
| The anatomy of international students’ acculturation in UK universities A Gbadamosi Industry and Higher Education 32 (2), 129-138, 2018 | 50 | 2018 |
| Principles of marketing: A value-based approach A Gbadamosi, I Bathgate, S Nwankwo Bloomsbury Publishing, 2013 | 46 | 2013 |
| Low‐income consumers' reactions to low‐involvement products A Gbadamosi Marketing Intelligence & Planning 27 (7), 882-899, 2009 | 44 | 2009 |
| Children's attitudinal reactions to TV advertisements: the African experience A Gbadamosi, RE Hinson, EK Tukamushaba, I Ingunjiri International Journal of Market Research 54 (4), 543-566, 2012 | 39 | 2012 |
Dr Sanya OjoSenior Lecturer, Nigerian Defence Academy, Kaduna NigeriaVerified email at nda.edu.ng
