| Dirección de productos y marcas A Jiménez, H Calderón, E Delgado, JC Gázquez, M Gómez, C Lorenzo Barcelona: UOC, 2004 | 219 | 2004 |
| Effects of web experience on consumer choice: a multicultural approach E Constantinides, C Lorenzo-Romero, MA Gómez Internet Research 20 (2), 188-209, 2010 | 204 | 2010 |
| Adopción de redes sociales virtuales: ampliación del modelo de aceptación tecnológica integrando confianza y riesgo percibido CL Romero, MCA de Amo, MÁG Borja Cuadernos de Economía y Dirección de la Empresa 14 (3), 194-205, 2011 | 146 | 2011 |
| Redes sociales virtuales,¿ de qué depende su uso en España MA GÓMEZ-BORJA, C LORENZO, MC ALARCÓN Albacete: Universidad de Castilla-La Mancha, 2011 | 120* | 2011 |
| Redes sociales virtuales,¿ de qué depende su uso en España? C Lorenzo-Romero, MÁ Gómez-Borja, M del Carmen Alarcón-del-Amo Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-157, 2011 | 120 | 2011 |
| Classifying and profiling social networking site users: A latent segmentation approach MC Alarcón-del-Amo, C Lorenzo-Romero, MÁ Gómez-Borja Cyberpsychology, behavior, and social networking 14 (9), 547-553, 2011 | 115 | 2011 |
| Spanish consumers' perceptions of US apparel speciality retailers' products and services K Hyllegard, M Eckman, AM Descals, MAG Borja Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005 | 91 | 2005 |
| Gestión del turismo cultural y de ciudad M Gómez, JA Mondéjar, C Sevilla Ediciones de la Universidad de Castilla-La Mancha, Cuenca, 2005 | 79* | 2005 |
| Gestión del turismo cultural y de ciudad MÁG Borja, JAM Jiménez, CS Sevilla Univ de Castilla La Mancha, 2005 | 79 | 2005 |
| A model to evaluate the effects of price fairness perception in online hotel booking ME Andrés-Martínez, MÁ Gómez-Borja, JA Mondéjar-Jiménez Electronic Commerce Research 14 (2), 171-187, 2014 | 71 | 2014 |
| Analyzing the User Behavior toward Electronic Commerce Stimuli C Lorenzo-Romero, MC Alarcón-del-Amo, MÁ Gómez-Borja Frontiers in Behavioral Neuroscience 10, 224, 2016 | 66 | 2016 |
| Analysis of acceptance of social networking sites C Lorenzo-Romero, MA Gomez-Borja African Journal of Business Management 6 (29), 8609-8619, 2012 | 66 | 2012 |
| Using daily store-level data to understand price promotion effects in a semiparametric regression model MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez Journal of Retailing and Consumer Services 13 (3), 193-204, 2006 | 57 | 2006 |
| A review of the price fairness perception concept ME Andrés‐Martínez, MÁ Gómez‐Borja, JA Mondéjar‐Jiménez Academia Revista Latinoamericana de Administración 26 (2), 318-342, 2013 | 44 | 2013 |
| Effects of web experience factors on virtual retail purchase preferences C Lorenzo, E Constantinides, MA Gomez-Borja International Retail and Marketing Review 5 (1), 1-14, 2009 | 42 | 2009 |
| Impact of web experience on e-consumer responses C Lorenzo, E Constantinides, P Geurts, MA Gómez International Conference on Electronic Commerce and Web Technologies, 191-200, 2007 | 38 | 2007 |
| Evaluating temporary retail price discounts using semiparametric regression MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez Journal of Product & Brand Management 15 (1), 73-80, 2006 | 35 | 2006 |
| Cultural influence on the adoption of social networking sites MC Alarcón-del-Amo, C Lorenzo-Romero, MA Gómez-Borja International Journal of Market Research 58 (2), 277-300, 2016 | 30 | 2016 |
| Cultural influence on the adoption of social networking sites C Lorenzo-Romero, MÁ Gómez-Borja | 30* | |
| Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment C Lorenzo-Romero, MÁ Gómez-Borja African Journal of Business Management 5 (21), 8649-8667, 2011 | 29 | 2011 |
Juan-Antonio Mondéjar-JiménezUniversidad de Castilla-La ManchaVerified email at uclm.es
