| Searching for the future: Challenges faced by destination marketing organizations U Gretzel, DR Fesenmaier, S Formica, JT O’Leary Journal of travel research 45 (2), 116-126, 2006 | 854 | 2006 |
| The effect of prior experience on vacation behavior XY Lehto, JT O’leary, AM Morrison Annals of tourism research 31 (4), 801-818, 2004 | 773 | 2004 |
| Adapting to the internet: trends in travelers’ use of the web for trip planning Z Xiang, D Wang, JT O’Leary, DR Fesenmaier Journal of travel research 54 (4), 511-527, 2015 | 679 | 2015 |
| The transformation of consumer behaviour U Gretzel, DR Fesenmaier, JT O’Leary Tourism business frontiers, 9-18, 2006 | 580 | 2006 |
| Understanding vacation destination choice through travel motivation and activities G Moscardo, AM Morrison, PL Pearce, CT Lang, JT O'Leary Journal of vacation marketing 2 (2), 109-122, 1996 | 403 | 1996 |
| Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments SC Jang, AM Morrison, J T O’Leary Tourism management 23 (4), 367-378, 2002 | 382 | 2002 |
| Understanding participation patterns and trends in tourism cultural attractions H Kim, CK Cheng, JT O’Leary Tourism management 28 (5), 1366-1371, 2007 | 367 | 2007 |
| Understanding travel expenditure patterns: A study of Japanese pleasure travelers to the United States by income level SCS Jang, B Bai, GS Hong, JT O’Leary Tourism management 25 (3), 331-341, 2004 | 353 | 2004 |
| A cross-cultural comparison of travel push and pull factors: United Kingdom vs. Japan X You, J O'leary, A Morrison, GS Hong International journal of hospitality & tourism administration 1 (2), 1-26, 2000 | 351 | 2000 |
| Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market XY Lehto, LA Cai, JT O’Leary, TC Huan Journal of vacation Marketing 10 (4), 320-332, 2004 | 335 | 2004 |
| Online shopping motivations and pleasure travel products: a correspondence analysis S Beldona, AM Morrison, J O’Leary Tourism Management 26 (4), 561-570, 2005 | 334 | 2005 |
| Developing a typology for understanding visiting friends and relatives markets G Moscardo, P Pearce, A Morrison, D Green, JT O’Leary Journal of Travel research 38 (3), 251-259, 2000 | 302 | 2000 |
| Predictors of tourists’ shopping behaviour: Examination of socio-demographic characteristics and trip typologies JYJ Oh, CK Cheng, XY Lehto, JT O’Leary Journal of Vacation marketing 10 (4), 308-319, 2004 | 291 | 2004 |
| Cultural and heritage tourism: Identifying niches for international travelers JT O'Leary, AM Morrison, A Alzua Journal of tourism studies 9 (2), 2-13, 1998 | 290 | 1998 |
| Predicting usage of the Internet for travel bookings: An exploratory study AM Morrisonn, S Jing, JT O'Leary, LA Cai Information Technology & Tourism 4 (1), 15-30, 2001 | 279 | 2001 |
| Exploring tourism experience sought: A cohort comparison of baby boomers and the silent generation XY Lehto, SC Jang, FT Achana, JT O'Leary Journal of vacation marketing 14 (3), 237-252, 2008 | 269 | 2008 |
| An examination of tourism journal development CK Cheng, XR Li, JF Petrick, JT O'Leary Tourism management 32 (1), 53-61, 2011 | 248 | 2011 |
| Segmenting the international travel market by activity S Hsieh, JT O'Leary, AM Morrison Tourism management 13 (2), 209-223, 1992 | 247 | 1992 |
| A means-end investigation of ropes course experiences MA Goldenberg, DB Klenosky, JT O'Leary, TJ Templin Journal of Leisure Research 32 (2), 208-224, 2000 | 241 | 2000 |
| Definition of adventure travel: Conceptual framework for empirical application from the providers’ perspective HH Sung, AM Morrison, JT O'Leary Asia Pacific journal of tourism research 1 (2), 47-67, 1996 | 236 | 1996 |
