| In-store music and aroma influences on shopper behavior and satisfaction M Morrison, S Gan, C Dubelaar, H Oppewal Journal of business research 64 (6), 558-564, 2011 | 671 | 2011 |
| Combining revealed and stated preferences data M Ben-Akiva, M Bradley, T Morikawa, J Benjamin, T Novak, H Oppewal, ... Marketing letters 5 (4), 335-349, 1994 | 426 | 1994 |
| More choice is better: Effects of assortment size and composition on assortment evaluation H Oppewal, K Koelemeijer International Journal of Research in Marketing 22 (1), 45-60, 2005 | 360 | 2005 |
| Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal Journal of Business Research 100, 445-458, 2019 | 358 | 2019 |
| A multipurpose shopping trip model to assess retail agglomeration effects TA Arentze, H Oppewal, HJP Timmermans Journal of marketing research 42 (1), 109-115, 2005 | 340 | 2005 |
| Modeling hierarchical conjoint processes with integrated choice experiments H Oppewal, JJ Louviere, HJP Timmermans Journal of Marketing Research 31 (1), 92-105, 1994 | 339 | 1994 |
| Place attachment in commercial settings: A gift economy perspective A Debenedetti, H Oppewal, Z Arsel Journal of Consumer Research 40 (5), 904-923, 2014 | 331 | 2014 |
| Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees Y Huang, H Oppewal International Journal of Retail & Distribution Management 34 (4/5), 334-353, 2006 | 317 | 2006 |
| Assessing the effects of assortment and ambience: a choice experimental approach K Koelemeijer, H Oppewal Journal of Retailing 75 (3), 319-345, 1999 | 230 | 1999 |
| Measuring perceived service quality using integrated conjoint experiments H Oppewal, M Vriens International Journal of Bank Marketing 18 (4), 154-169, 2000 | 221 | 2000 |
| Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007 | 212 | 2007 |
| Bundling and retail agglomeration effects on shopping behavior H Oppewal, B Holyoake Journal of Retailing and Consumer services 11 (2), 61-74, 2004 | 211 | 2004 |
| Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations H Oppewal, A Alexander, P Sullivan Journal of retailing and Consumer services 13 (4), 261-274, 2006 | 194 | 2006 |
| Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions B Barton, N Zlatevska, H Oppewal Journal of Retailing 98 (4), 741-758, 2022 | 178 | 2022 |
| Relative importance of scenario information and frequency information in the judgment of risk L Hendrickx, C Vlek, H Oppewal Acta Psychologica 72 (1), 41-63, 1989 | 176 | 1989 |
| Residential choice behaviour of dual earner households: a decompositional joint choice model H Timmermans, A Borgers, J van Dijk, H Oppewal Environment and Planning A 24 (4), 517-533, 1992 | 174 | 1992 |
| Tourist destination and experience choice: A choice experimental analysis of decision sequence effects H Oppewal, T Huybers, GI Crouch Tourism Management 48, 467-476, 2015 | 172 | 2015 |
| Consumer choice of theme parks: A conjoint choice model of seasonality effects and variety seeking behavior ADAM Kemperman, AWJ Borgers, H Oppewal, HJP Timmermans Leisure Sciences 22 (1), 1-18, 2000 | 169 | 2000 |
| Modeling consumer perception of public space in shopping centers H Oppewal, H Timmermans Environment and behavior 31 (1), 45-65, 1999 | 167 | 1999 |
| Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods M Haghani, MCJ Bliemer, JM Rose, H Oppewal, E Lancsar Journal of choice modelling 41, 100322, 2021 | 165 | 2021 |
Jordan LouviereResearch Professor. School of Marketing, University of South AustraliaVerified email at unisa.edu.au
