| SEM-ANN-based approach to understanding students’ academic-performance adoption of YouTube for learning during Covid M Elareshi, M Habes, E Youssef, SA Salloum, R Alfaisal, A Ziani Heliyon 8 (4), 2022 | 130 | 2022 |
| Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability R Almestarihi, AYA Ahmad, RH Frangieh, IA Abualsondos, KK Nser, ... Growing Science, 2024 | 122 | 2024 |
| E-marketing and customers’ bank loyalty enhancement: Jordanians’ perspectives M Habes, M Alghizzawi, M Elareshi, A Ziani, M Qudah, MM Al Hammadi The Implementation of Smart Technologies for Business Success and …, 2022 | 101 | 2022 |
| Technology enhanced learning through learning management system and virtual reality googles: a critical review A Al Mansoori, S Ali, SA Pasha, M Alghizzawi, M Elareshi, A Ziani, ... From Industry 4.0 to Industry 5.0: Mapping the Transitions, 557-564, 2023 | 77 | 2023 |
| Factors affecting social TV acceptance among Generation Z in Jordan M Elareshi, M Habes, K Al-Tahat, A Ziani, SA Salloum Acta Psychologica 230, 103730, 2022 | 61 | 2022 |
| Students’ perceptions of mobile learning technology acceptance during Covid-19: WhatsApp in focus M Habes, M Elareshi, SA Salloum, S Ali, R Alfaisal, A Ziani, H Alsridi Educational Media International 59 (4), 288-306, 2022 | 58 | 2022 |
| Using online platforms for political communication in Bahrain election campaigns M Elareshi, M Habes, S Ali, A Ziani Soc. Sci. Humanit 29 (3), 2013-2031, 2021 | 51 | 2021 |
| The Influence of YouTube Videos on ELA During the COVID-19 Outbreaks in Jordan ME Mohammed Habes, Said A Salloum, Mokhtar Elareshi, Seyedeh Fatemeh ... International Conference on E-Learning (ECONF20) 6-7 Dec 2020, University of …, 2020 | 51* | 2020 |
| Understanding users’ social TV content using artificial intelligence approach: a survey M Habes, S Ali, M Elareshi, KM Tahat, A Ziani 2021 international conference of modern trends in information and …, 2021 | 50 | 2021 |
| Digital Media and Students’ Academic Performance Improvement: An Empirical Investigation of Social TV AZ Mohammed Habes, Sana Ali, Said A Salloum, Mokhtar Elareshi 2020 International Conference on Innovation and Intelligence for Informatics …, 2020 | 44* | 2020 |
| Smart interaction and social TV used by Jordanian University students M Habes, M Elareshi, A Almansoori, A Ziani, H Alsridi Technology in Society 71, 102110, 2022 | 41 | 2022 |
| Enhancing public satisfaction: the impact of interactive marketing in social institutions (the UAE Ministry of Community Development) NA Youssef, M Elareshi, M Alghizzawi, M Habes, A Ziani, SB Romdhane International conference on business and technology, 367-376, 2023 | 36 | 2023 |
| Digital media usage among Arab journalists during Covid-19 outbreak AK Ziani, M Elareshi, M Habes, KM Tahat, S Ali European, Asian, Middle Eastern, North African Conference on Management …, 2021 | 31 | 2021 |
| Journalism education in the GCC region: university students' and professionalism perspectives AK Ziani, M Elareshi, M Alrashid, K Al-Jaber Media Watch 9 (1), 52-68, 2018 | 28 | 2018 |
| E-Learning acceptance during the covid-19 outbreak: a cross-sectional study M Habes, S Ali, A Khalid, HA Haykal, M Elareshi, T Khan, A Ziani European, Asian, Middle Eastern, North African Conference on Management …, 2021 | 27 | 2021 |
| Public service advertisements and healthcare attitudinal changes in developing countries: Pakistanis’ perspectives M Habes, S Ali, A Qamar, M Elareshi, A Ziani, H Alsridi International Conference on Business and Technology, 433-442, 2022 | 25 | 2022 |
| News media and political participation in the middle east: Jordan as an example DN Tahat, M Elareshi, K Tahat, MA Al Jwaniat, M Habes, A Ziani 2022 International Arab Conference on Information Technology (ACIT), 1-8, 2022 | 21 | 2022 |
| Examining the ethical implications of data privacy and targeted advertising in digital marketing: Consumer perceptions MK Daoud, M Al-Qeed, JA Al-Gasawneh, A Ziani 2023 Tenth International Conference on Social Networks Analysis, Management …, 2023 | 19 | 2023 |
| Technology-enhanced learning acceptance in Pakistani primary education M Habes, SA Pasha, S Ali, M Elareshi, A Ziani, BA Bashir European, Asian, Middle Eastern, North African Conference on Management …, 2022 | 18 | 2022 |
| Deep learning analysis of social media content used by Bahraini women: WhatsApp in focus M Elareshi, AK Ziani, A Al Shami Convergence 27 (2), 472-490, 2021 | 18 | 2021 |
Mokhtar Elareshi, PhDAssociate Prof PR, Media & Communication Studies, Sharjah UniversityVerified email at sharjah.ac.ae
