| Developing the integrated marketing communication (imc) through social media (sm): the modern marketing communication approach SU Rehman, R Gulzar, W Aslam Sage Open 12 (2), 21582440221099936, 2022 | 168 | 2022 |
| Green banking practices and environmental performance: navigating sustainability in banks R Gulzar, AA Bhat, AA Mir, SA Athari, AS Al-Adwan Environmental Science and Pollution Research 31 (15), 23211-23226, 2024 | 115 | 2024 |
| Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis RA Rather, SH Parrey, R Gulzar, SU Rehman Journal of Global Scholars of Marketing Science 33 (2), 285-311, 2023 | 55 | 2023 |
| The COVID-19 pandemic effect on the performance of the islamic banking sector in KSA: an empirical study of Al Rajhi bank YSA Almonifi, R Gulzar Available at SSRN 3834859, 2021 | 44 | 2021 |
| COVID-19-based threat vs coping appraisal: Effect of psychological risk on customer engagement and behavioral intentions RA Rather, SH Parrey, R Gulzar, S Rehman Journal of Hospitality and Tourism Insights 6 (5), 2093-2114, 2023 | 35 | 2023 |
| Impact of the COVID-19 pandemic on Islamic Bank indices of the GCC countries SU Rehman, YSA Almonifi, R Gulzar International Journal of Islamic Banking and Finance Research 7 (1), 1-17, 2021 | 27 | 2021 |
| Understanding the relationship between HRM practices and organization performance in HDFC bank R Gulzar Archives of Business Research 5 (3), 53-69, 2017 | 20 | 2017 |
| Impact of affective commitment on employee performance special reference to the fenda communication and IT-KSA R Gulzar International Journal of Management (IJM) 11 (6), 1440-1454, 2020 | 17 | 2020 |
| Tourism in Saudi Arabia SA Mufeed, R Gulzar Global Review of Research in Tourism, Hospitality and Leisure Management 1 …, 2014 | 17 | 2014 |
| Impact Of Human Resource Management Practices On Organizational Performance: An Empirical Study Of State Bank Of India (SBI) SA Mufeed, R Gulzar International Journal Of Management Research 3 (5), 316-327, 2015 | 9 | 2015 |
| Correction to: Green banking practices and environmental performance: navigating sustainability in banks R Gulzar, AA Bhat, AA Mir, SA Athari, AS Al‑Adwan Environmental Science and Pollution Research 31 (15), 23227-23227, 2024 | 8 | 2024 |
| Rehman, S. ul.(2022). COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions RA Rather, SH Parrey, R Gulzar Journal of Hospitality and Tourism Insights, 0 | 7 | |
| A study on HRM practices and its impact on organizational performance in private sector banks in Kashmir District R Gulzar Journal of Business Administration and Education 11 (2), 67-96, 2019 | 5 | 2019 |
| The Effect of Human Resource Management Practice on Organizational Performance of Bank Employee in Punjab National Bank (PNB) SA Mufeed, R Gulzar International Journal of Managerial Studies and Research (IJMSR) 3 (6), 9-19, 2015 | 5 | 2015 |
| Impact of the COVID-19 Pandemic on Islamic Bank Indices of the GCC Countries YSA Almonifi, R Gulzar International Journal of Islamic Banking and Finance Research 7 (1), 2021 | 4 | 2021 |
| To investigate the Association between Normative Commitment (Sense of Obligation to Stay) and Employee’s Performance in “FENDA COMMUNICATION AND IT-KSA” R Gulzar International Journal of Human Resource Studies 11 (3), 135, 2021 | 4 | 2021 |
| Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator RA Rather, SU Rehman, SH Parrey, R Gulzar, AZ Abbasi Journal of Quality Assurance in Hospitality & Tourism, 1-27, 2024 | 2 | 2024 |
| Simple Ranked Sampling Scheme: Modification and Application in the Theory of Estimation of Erlang Distribution R Gulzar, I Sajjad, MY Bhat, SUL REHMAN Journal of applied mathematics & informatics 41 (2), 449-468, 2023 | 2 | 2023 |
| Understand The Relationship Between Continuance Commitment (Fear of Loss) and Employee’s Job Performance a Study of “Fenda Communication and IT-KSA”’ R Gulzar International Journal Management (IJM) 12 (3), 1118-1129, 2021 | 2 | 2021 |
| Process of Grievance Management in Health Care Organization: An Employee Perspective R Gulzar Corporate Governance and Organizational Behavior Review 7 (4), 2023 | 1 | 2023 |
