| Dynamics of self-regulation: How (un) accomplished goal actions affect motivation. M Koo, A Fishbach Journal of personality and social psychology 94 (2), 183, 2008 | 516 | 2008 |
| When temptations come alive: How anthropomorphism undermines self-control JD Hur, M Koo, W Hofmann Journal of Consumer Research 42 (2), 340-358, 2015 | 311 | 2015 |
| The dynamics of self-regulation A Fishbach, Y Zhang, M Koo European review of social psychology 20 (1), 315-344, 2009 | 299 | 2009 |
| The small-area hypothesis: Effects of progress monitoring on goal adherence M Koo, A Fishbach Journal of Consumer Research 39 (3), 493-509, 2012 | 232 | 2012 |
| A silver lining of standing in line: Queuing increases value of products M Koo, A Fishbach Journal of Marketing Research 47 (4), 713-724, 2010 | 121 | 2010 |
| Climbing the goal ladder: How upcoming actions increase level of aspiration. M Koo, A Fishbach Journal of personality and social psychology 99 (1), 1, 2010 | 117 | 2010 |
| Pursuing goals with others: group identification and motivation resulting from things done versus things left undone. A Fishbach, MD Henderson, M Koo Journal of Experimental Psychology: General 140 (3), 520, 2011 | 100 | 2011 |
| Motivation resulting from completed and missing actions A Fishbach, M Koo, SR Finkelstein Advances in experimental social psychology 50, 257-307, 2014 | 72 | 2014 |
| Giving the self: Increasing commitment and generosity through giving something that represents one’s essence M Koo, A Fishbach Social Psychological and Personality Science 7 (4), 339-348, 2016 | 41 | 2016 |
| Measuring and mapping consumption values M Koo, RD Kim, SY Kim, JY Rha, JS Yeo, HC Choe Journal of Consumer Studies 26 (6), 235-266, 2015 | 40 | 2015 |
| Anticipated temporal landmarks undermine motivation for continued goal pursuit M Koo, H Dai, KM Mai, CE Song Organizational Behavior and Human Decision Processes 161, 142-157, 2020 | 25 | 2020 |
| The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being. M Koo, S Jung, M Palmeira, K Kim Journal of Personality and Social Psychology 124 (4), 772, 2023 | 22 | 2023 |
| “Remember me, will you?”: Overusing material gifts for interpersonal memory management AX Yang, M Koo, J Hwang Journal of Consumer Psychology 32 (4), 615-633, 2022 | 18 | 2022 |
| Study on the health status of the residents near military airbases in Pyeongtaek City HJ Kim, SC Roh, HJ Kwon, KC Paik, MY Rhee, JY Jeong, MH Lim, ... Journal of Preventive Medicine and Public Health 41 (5), 307-314, 2008 | 17 | 2008 |
| Fashion image up KH Oh, JE Kim, MJ Koo, YS Sung, SN Kim Seoul: Kyomunsa, 2011 | 15 | 2011 |
| The relationship between death related factors and death preparation: a comparison of pre-elderly and babyboomers S Chung, SH Kim, MJ Koo Korea Journal of Population Studies 37 (1), 131-53, 2014 | 12 | 2014 |
| Anthropomorphism: New insights and implica-tions F Chen, J Sengupta, R Adaval, RP Chen, EW Wan, CE Levy, MH Hsieh, ... Advances in Consumer Research 41, 27-32, 2013 | 11 | 2013 |
| You deserve the bad (or good) service: the role of moral deservingness in observers’ reactions to service failure (or excellence) M Palmeira, M Koo, HA Sung European Journal of Marketing 56 (3), 653-676, 2022 | 9 | 2022 |
| Blaming McDonald’s for obesity: Anthropomorphism, regulatory policies, and social movements JD Hur, W Hofmann, M Koo Academy of Management Proceedings 2016 (1), 14929, 2016 | 7 | 2016 |
| Group goals and sources of motivation: When others don’t get the job done, I (might) pick up the slack M Koo, A Fishbach, M Henderson ACR North American Advances, 2009 | 5 | 2009 |
