| The secret life of pet Instagram accounts: Joy, resistance, and commodification in the Internet’s cute economy J Maddox New media & society 23 (11), 3332-3348, 2021 | 100 | 2021 |
| Assembling “sides” of TikTok: Examining community, culture, and interface through a BookTok case study J Maddox, F Gill Social Media+ Society 9 (4), 20563051231213565, 2023 | 70 | 2023 |
| Micro-celebrities of information: mapping calibrated expertise and knowledge influencers among social media veterinarians J Maddox Information, Communication & Society 26 (14), 2726-2752, 2023 | 58 | 2023 |
| “Guns Don’t Kill People… Selfies Do”: rethinking narcissism as exhibitionism in selfie-related deaths J Maddox Critical Studies in Media Communication 34 (3), 193-205, 2017 | 56 | 2017 |
| Interrogating LeftTube: ContraPoints and the possibilities of critical media praxis on YouTube J Maddox, B Creech Television & New Media 22 (6), 595-615, 2021 | 53 | 2021 |
| Guidelines without lines, communities without borders: The marketplace of ideas and digital manifest destiny in social media platform policies J Maddox, J Malson Social Media+ Society 6 (2), 2056305120926622, 2020 | 53 | 2020 |
| The Internet is for cats: How animal images shape our digital lives J Maddox Rutgers University Press, 2022 | 36 | 2022 |
| “Be a badass with a good ass”: Race, freakery, and postfeminism in the# StrongIsTheNewSkinny beauty myth J Maddox Feminist Media Studies 21 (2), 211-232, 2021 | 31 | 2021 |
| More real, or just more surveillance? Panopticism and shifting authenticity paradigms in BeReal J Maddox Convergence 29 (5), 1183-1198, 2023 | 28 | 2023 |
| Us, Them, Right, Wrong: How TikTok's Green Screen, Duet, and Stitch help shape political discourse M Quick, J Maddox First Monday, 2024 | 26 | 2024 |
| What do creators and viewers owe each other? Microcelebrity, reciprocity, and transactional tingles in the ASMR YouTube community J Maddox First Monday, 2021 | 24 | 2021 |
| On the limits of platform-centric research: YouTube, ASMR, and affordance bilingualism J Maddox International Journal of Communication 15, 21, 2021 | 22 | 2021 |
| Oral healthcare implications of dedicated online communities: A computational content analysis of the r/Dentistry subreddit BC Britt, RK Britt, JL Hayes, ET Panek, J Maddox, A Musaev Health communication 36 (5), 572-584, 2021 | 20 | 2021 |
| Fear and Selfie‐Loathing in America: Identifying the Interstices of Othering, Iconoclasm, and the Selfie. JL Maddox Journal of Popular Culture 51 (1), 2018 | 20 | 2018 |
| Thus spoke Zuckerberg: Journalistic discourse, executive personae, and the personalization of tech industry power B Creech, J Maddox New Media & Society 26 (7), 4201-4218, 2024 | 19 | 2024 |
| Of Internet born: idolatry, the Slender Man meme, and the feminization of digital spaces J Maddox Feminist Media Studies 18 (2), 235-248, 2018 | 17 | 2018 |
| The Revolution Will Be Forwarded: Interrogating India's WhatsApp Imaginary J Maddox, S Kanthawala Journal of Communication Inquiry 47 (3), 249-267, 2023 | 14 | 2023 |
| Kim Kardashian is my new BFF: Video games and the looking glass celebrity S Chess, J Maddox Popular communication 16 (3), 196-210, 2018 | 12 | 2018 |
| Of essential workers and working from home: Journalistic discourses and the precarities of a pandemic economy B Creech, J Maddox Journalism 23 (12), 2533-2551, 2022 | 11 | 2022 |
| Using Creator Studies insights to optimize participant recruitment on TikTok J Maddox The Communication Review 28 (1), 82-100, 2025 | 8 | 2025 |
Brian CreechProfessor, Lehigh UniversityVerified email at lehigh.edu
