| Determining the integrated marketing communication tools for different stages of customer relationship in digital era A Ekhlassi, V Maghsoodi, S Mehrmanesh International Journal of Information and Electronics Engineering 2 (5), 761-765, 2012 | 91 | 2012 |
| The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran A Ekhlassi, MH Nezhad, SA Far, K Rahmani Journal of Targeting, Measurement and Analysis for Marketing 20 (3), 158-171, 2012 | 43 | 2012 |
| Determining the factors affecting brand authenticity of startups in social media S Fouladi, A Ekhlassi, K Sakhdari Qualitative Market Research: An International Journal 24 (3), 396-419, 2021 | 29 | 2021 |
| The implication of user-generated content in new product development process: A systematic literature review and future research agenda MA Nasrabadi, Y Beauregard, A Ekhlassi Technological Forecasting and Social Change 206, 123551, 2024 | 22 | 2024 |
| Devising a branding model for multipurpose mega-projects in entertainment, residential, tourism, and sport in Iran A Divandari, A Ekhlassi, K Rahmani Journal of Vacation Marketing 20 (1), 73-91, 2014 | 21 | 2014 |
| Building brand identity in the age of social media: Emerging research and opportunities: Emerging research and opportunities A Ekhlassi, M Niknejhad Moghadam, AM Adibi IGI Global, 2018 | 14 | 2018 |
| A unique method of constructing brand perceptual maps by the text mining of multimedia consumer reviews A Ekhlassi, A Zahedi International Journal of Mobile Computing and Multimedia Communications …, 2018 | 8 | 2018 |
| Branding for Places, Shopping Center and Tourist Destinations A Ekhlassi Tehran: Scientific Publishers.(In Persian), 2015 | 8 | 2015 |
| Introducing a comprehensive model of service brand equity and customer buying behavior-The case of ANSAR bank M Shahhoseini, A Ekhlassi, K Rahmani New Marketing Research Journal 1 (3), 63-78, 2011 | 7 | 2011 |
| Investigating the Effect of Motives, Social Capital, and Human Capital on Commercialization of Self-Developed Products by User Innovators: A Study of a Crowdfunding Platform JMD Hooman Ahvari, Amir Ekhlassi International Journal of Innovation and Technology Management 20 (1), 2023 | 6 | 2023 |
| Evaluation of the relationship between electronic-marketing and market-driven companies E Asgharizadeh, A Ekhlassi, P Toloei 2010 International Conference on e-Education, e-Business, e-Management and e …, 2010 | 5 | 2010 |
| A Brand Oriented Model in Service Organizations with an Emphasis on Airlines S Salehi, A Ekhlassi Journal of Economics, Business and Management 5 (1), 54-58, 2017 | 4 | 2017 |
| Brand Perceptual Mapping by Text Mining Online Product Reviews A Ekhlassi, F Reshadi, A Wan International Journal of Marketing and Business Communication 5 (3), 26-36, 2016 | 4 | 2016 |
| Offering a model for measuring service brand equity in the field of services: Testing and implementation in a virtual university. M Giahchin, A Ekhlassi New Marketing Research Journal 3 (2), 191-206, 2013 | 3 | 2013 |
| Factors Affecting the Adoption of Entertainment Mobile Applications in Iran: An Integrated Framework S Baghbaniyazdi, A Ekhlassi, K Sakhdari Journal of Global Information Management 24 (4), 67-79, 2016 | 2 | 2016 |
| Presenting a mathematical model for measuring brand equity GH Nikokar, A Ekhlassi, P Toloie Journal of Business Management 4 (1), 105-120, 2012 | 2 | 2012 |
| A Typology for Sociopolitical Stance of International Brands in the Case of Ukraine War A Ekhlassi, A Rahideh Athens Journal of Mass Media and Communications 9 (4), 321-334, 2023 | 1 | 2023 |
| USER ENTREPRENEURS: MOTIVES, SOCIAL AND HUMAN CAPITAL (CASE STUDY: KICKSTARTER) H Ahvari, A Divandai, MR Esfidani, A Ekhlassi Journal of Entrepreneurship Development 14 (4), 561-579, 2022 | 1 | 2022 |
| The role of internal market orientation in developing entrepreneurial orientation: the case of internet service providers (ISPs) in Tehran A Ekhlassi, N Seyyedamiri, M Hendijani Fard New Marketing Research Journal 8 (1), 97-116, 2018 | 1 | 2018 |
| Marketing & Branding for Iranian Home-based Businesses EA Amir Ekhlassi, Fatemeh Fazli Iranian Entrepreneurship: Deciphering the Entrepreneurial Ecosystem in Iran …, 2017 | 1 | 2017 |
Kamal RahmaniMarketing Department, University of Otago, Dunedin, New ZealandVerified email at postgrad.otago.ac.nz
